Successful product companies have one thing in common: Happy customers. Happy customers also have something in common: They know how to use the product in play. The necessity of both of these outcomes is why customer education programs are becoming so popular. What do all successful customer education programs have in common? They’re built on the backs of customer education

Customer education is a critical part of most SaaS business models. Software products have notoriously steep learning curves, and even when they aren’t terribly complex, they’re usually tougher to figure out than low-tech products. But while setting up a customer education program for your SaaS organization is one thing, it’s quite another to understand whether

A customer education program isn’t something you can just launch without much thought. Some thought is required. Here are 10 customer education best practices. Customer education continues to gain steam as companies realize the importance of customer experiences (CX). Gone are the days when a good product or flashy marketing campaign was enough to win someone’s

When we started Staircase AI, everyone was skeptical about AI. We would often hear concerns from revenue intelligence and CS leaders saying things such as: “It will raise a lot of false alarms” “It can’t match human thinking” “It’s going to take a lot of time” “It’s not worth the effort” “how do I know I

When customers buy from you, a pact is created. It says: You’re not only committed to delivering your products or services, but also the positive outcomes the customer is seeking in their own business by leveraging that investment. For customer-centered companies, the journey to value realization is a critical bridge between the initial transaction and

Customer adoption is a very important element of a successful business, yet it’s still sometimes misunderstood. So, let’s ask ourselves: What’s customer adoption, why’s it important and how can you increase it? What’s Customer Adoption? Simply put, customer adoption is the process of customers learning about your product and deciding to use it. Product adoption

A custom LMS gives you the flexibility to completely tailor the learning experience exactly how you want for your customers, employees, partners or workforce. Customer, employee and partner education is a big part of your success. It improves retention and reduces churn. It boosts product and feature adoption. It levels up engagement and other mission-critical metrics. Basically, education is a

It may be tempting to take your entire customer, employee or partner education program online. But wait. As we get back to in-person everything (fingers crossed), completely abandoning in-person training may not be in your best interest. Instead, opt for a blended learning strategy to give people the best of both worlds. What’s Blended Learning? Blended learning is an educational strategy that

The shifting sands of the B2B world are causing costly customer acquisition engines to slow down. Revenue declines are following suit. For B2B companies dealing with shrinking budgets and slower sales cycles, it’s understandably a scary time — but it doesn’t have to be. Instead of exclusively focusing on customer acquisition strategies, enter the goldmine that is your

Imagine you’re tasked with creating an online learning program or you’re looking for an LMS vendor for your company’s customer training program and you hear the term “SCORM” or “SCORM LMS” and wonder, “What does that mean?” You’re not alone. Anyone who uses online learning to train their customers, workforces (gig or real estate) has likely encountered these terms. That