Lifecycle Marketing Software
Turn your customer base into an additional revenue source with lifecycle marketing software
After a customer has purchased your product, they are in the perfect position to be primed for upsells and cross-sells. Lifecycle marketing focuses on understanding the customer lifecycle and using those insights to nurture customers—the end goal being a cross-sell or upsell. By gaining a deeper understanding of your customer lifecycle, you can deliver messaging that aligns with each customer’s journey and maximize positive outcomes.
Gainsight is a Customer Success platform that leverages customer intelligence and automation to give you a detailed look at your customers and their journeys with your products. Here are some of the ways Gainsight can boost your lifecycle marketing efforts:
- Receive instant notifications based on triggers like utilization, product adoption, support engagement, survey responses, and more.
- Schedule survey outreaches to capture customer feedback at critical points along the customer lifecycle
- Send targeted emails directly from Gainsight without depending on Marketing
To learn more about Gainsight’s capabilities, schedule a demo today. Gainsight works with your CRM, so whether you’re using Salesforce.com, Oracle, SAP, Microsoft Dynamics, or all of them combined, Gainsight can be your central source of customer data.