The Customer Success Guide to Dreamforce

Customer Success and Dreamforce go together like peanut butter and jelly. It’s no wonder when they come together, they make such an appetising opportunity. At Dreamforce 2015, customer success will be a major topic of discussion as industry leaders, executives and keynote speakers center on the issues of churn and retention. In order to optimize your Customer Success Experience at Dreamforce, we have curated our top picks of sessions, keynotes, and vendors to make sure you get everything the conference has to offer.

 

Gainsight’s Customer Success Agenda

 

Tuesday September

On Tuesday we suggest that you focus in on how other companies are utilizing the Salesforce platform and AppExchange partners to revolutionize their customer success strategies and customer interactions.

The Startup Way to Customer Service Success

Details: 1:00 pm – 1:40 pm | Metreon AMC Theaters, Metreon Theater 12

Why Attend? – You should attend this session if you want to learn how to fuse customer service operations with your onboarding process, an early movement towards transforming your organization into a customer-centered customer.

#1 Priority: Drive Renewals & Upsell Across Sales, Service and Account Mgmt Team

Details:  2:30 pm – 3:10 pm | Palace Hotel, Twin Peaks

Why Attend?Join Gainsight’s Lincoln Murphy and Dan Steinman to learn leading enterprise teams are unlocking the revenue potential of a robust install base of customers. Investing is Customer Success makes upsell opportunities easy and frequent which is critical to sustained growth.

Wednesday September

A Shared Vision for Success: How TOMS Engages Customers While Doing Good

Details:8:30 am – 9:10 am | Metreon AMC Theaters, Metreon Theater 12

Why Attend? –  Attend this session to learn how responsible relationships, close customer relationships and meaningful leadership can help your organization contend for their success, their customer’s success and the success of others worldwide.

10 Strategies for Increasing Retention, Driving Upsell & Managing Renewals

Details: 11:30 pm – 12:10 pm | Palace Hotel, Twin Peaks

Why Attend? –  Join Nick Mehta (CEO | Gainsight)  Allison Pickens ( VP of Customer Success), Jon Herstein (SVP of Box) and Helen Valentine ( Director of Customer Success Operations | Workday) in discussing why customer success and Net Promoter Scores are some of the most critical topics for businesses.

Get Ready for a New Kind of Customer Success with Marc Benioff & Special Guests

Details: 1:00 pm – 3:00 pm | Moscone South, Main Keynote Room, Halls ABC

Why Attend?This keynote by Marc Benioff will examine the future of the customer success connectivity with Salesforce. Highlighting data driven decision making and new analytical possibilities, Salesforce and Customer Success solutions can now provide unprecedented relationships with your customers: allowing you to have never before levels of connectivity and insight.

Thursday September

Your Customer Community: Strategies for Success

Details:11:00 – 11:20 | San Francisco Marriott Marquis Hotel, Foothill E

Why Attend?Attend this session if you want to learn how to get your customers utilizing, the Salesforce Community to troubleshoot problems, learn how other customers use your product and how to optimize their experience for their unique use case.

How Customer Retention & Renewals Impact Valuation

Details:11:30 am – 12:10 pm | Park Central Hotel, Stanford

Why Attend?Join Roger Lee (General Partner | Battery Ventures) , Dan Steinman (Chief Customer Officer | Gainsight), Lincoln Murphy (Customer Success Evangelist | Gainsight) and Julie Vreeland (Salesforce) to deep dive into why Customer Renewals and Retention is one of the biggest contributions to a company’s valuation and how boards are reorienting towards customer success objectives.

Predict What’s Next: How Predictive Technology Can Transform Your Industry

Details:12:00 pm – 12:40 pm | Metreon AMC Theaters, Metreon Theater 9

Why Attend?Join Gainsight’s Nick Mehta and other predictive data leaders to learn how to leverage predictive analytics in order to strengthen customer relationships in order to widen your sales funnel, retention rates and optimize your service optimization.

20/20 Vision: Increasing Retention, Driving Upsell & Managing Renewals

Details:3:00 pm – 3:40 pm | San Francisco Marriott Marquis Hotel, Club Room

Why Attend? –  Join Dan Steinman (Chief Customer Office | Gainsight) , Allison Pickens (VP of Customer Success), Kent Perkocha (SVP Sales- Customer Success | Apptus), and Amanda Schmidt (Amanda Schimdt | VP Client Success | Adobe) has they focus on why customer retention and NPS is one of the most critical business functions and how you can increase your retention rate by 5 – 10 points by managing your customer success.

And that’s it; everything you need to have a Dreamforce experience that is sure to turn you into a Customer Success master. Anything we missed? Make your Customer Success suggestions in the comments below. We hope to see you at Dreamforce.