This is part 12 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. At the dawn of video gaming, California-based Atari was on top. For nearly its entire golden era, the company succeeded with very little intentional marketing.  “They had no sales, no advertising, no marketing,

This is part 11 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Today, in our quest to retire every video game reference possible as we explain our retro gaming-themed user summit, Pulse for Product, we have a special treat. It’s actual footage of a customer

This is part 10 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Throughout this series, we’ve used retro gaming to explain product-led growth and product analytics. In this post, we stray into the early 2000s to discuss a slightly newer game, Halo: Combat Evolved, because

Everyone understands how critical renewals are to your business. Despite the importance of renewals in business growth, many companies and teams struggle with a few key challenges–lack of visibility into the renewal book of business, siloed data, and disconnected workflows between Sales and CS teams.  Gainsight has a solution that alleviates those pains—Renewal Center. We

This is part 9 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. We tend to think of businesses as being fairly fixed things, but they change all the time. Consider the dominant player in 1990s video games, Nintendo. We associate it with Super Mario Brothers,

This is part 8 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. There is a feeling shared by professionals on both customer success and product teams: It is an ambient anxiety that some decision you’ve made could turn out wrong and upset clients. “Sometimes customer

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Ask people whether they like video games and you’ll get answers across the board. One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic, loves MarioKart. But Eve Alexander, Sr. Director

In the world of customer success, it’s all about proving value, raising visibility, and understanding the customer, particularly in a time of fiscal “belt-tightening.”  Suppose your customer, especially your executive stakeholders, don’t see the value your product or service gives them. What if you don’t understand their needs, goals, and desired outcomes. When these situations

This is part 6 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Deep in New Mexico’s Alamogordo desert there lie buried thousands of copies of the 1982 Atari game E.T. the Extra-Terrestrial. The game was such a colossal failure it’s credited with precipitating the decline

This is part 5 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. If you’ve ever watched an older sibling play a video game and cried, “Watch out!,” you know the vicarious thrill of being a video game spectator. Streaming networks like Twitch have proven that