Tim Kopp, CEO of Terminus Will Change Your Mind About Partnering Marketing With Customer Success

It is rare for a company to create a new category and build a complimenting and innovative software. Gainsight is part of those unique breeds of businesses that have accomplished this by helping create the category of customer success, and the solution—Gainsight CS. Nick Mehta, CEO of Gainsight, is always looking for companies constructing a

Great CX Starts With a Multi-Channel Approach to Customer Success

Every business wants its customers to love interacting with its product or service. When customers describe their experience using words like “engaging,” “intuitive,” and “streamlined,” you know you’re doing something right. The problem is, unless you’ve got secret mind-reading powers (and if you do, let’s chat, stat), the only way to find out how your

Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford

It began with a question. April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April described it as a “Mad Libs” fill in the blank exercise.  If my product IS a (blank) and my competitors are (blank), then

Product Ease and the Art of Trapeze: CPO Lessons From Shawna Wolverton of Zendesk

When Nick Mehta, CEO of Gainsight, interviews company leaders, he often asks them about their favorite games or hobbies. Some play poker or proudly announce their skill in Monopoly. However, when Nick chatted with Shawna Wolverton, EVP of Product of Zendesk, she declared her hobby as the static trapeze. Shawna is one of the many

How Product Teams Can Use Their Community to Close the Customer Feedback Loop

Why should you involve your customers and users in the Product feedback and ideation process? Getting customer feedback isn’t a new concept. Your users interact with your product all day to solve their challenges, achieve their goals, and execute their work. Who could be better suited to give you real insights into the way you’ve

Change the Game in 5 Minutes: Erin Siemens Shares CS Insights at ADP

A Philosophy Unfolding It began with a Venn diagram. For Erin Siemens, Senior Vice President of Client Success at Automatic Data Processing, Inc. (ADP), her leadership philosophy on customer success was sparked by a Venn diagram shared by Jeff Weiner, Executive Chairman and former CEO of LinkedIn. The three intersecting circles had titles of “Dream

Customer Visibility Drives Success For Plex Systems

Sanders Slavens, Plex’s VP of Customer Success, sat with Gainsight’s CEO, Nick Mehta, and CCO, Ashvin Vaidyanathan, to discuss their progress in reducing friction and raising customer visibility through their implementation process. When Sanders joined, he built a CS organization with team members who had various technical backgrounds and skills for different initiatives. That included

Keith Nealon, CEO of Bazaarvoice Brings in Best Practices of Customer Centricity with the Help of Gainsight

Gainsight and BazaarVoice have a long history together. Since 2013, BazaarVoice has been using Gainsight’s platform to gain insight into customer health and improve customer experience. BazaarVoice was one of the first software companies to embrace customer success ideology and practices. Recently, Keith Nealon, the new CEO of Bazaarvoice, sat with Nick Mehta, CEO of