This is part 8 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. There is a feeling shared by professionals on both customer success and product teams: It is an ambient anxiety that some decision you’ve made could turn out wrong and upset clients. “Sometimes customer

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Ask people whether they like video games and you’ll get answers across the board. One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic, loves MarioKart. But Eve Alexander, Sr. Director

In the world of customer success, it’s all about proving value, raising visibility, and understanding the customer, particularly in a time of fiscal “belt-tightening.”  Suppose your customer, especially your executive stakeholders, don’t see the value your product or service gives them. What if you don’t understand their needs, goals, and desired outcomes. When these situations

This is part 6 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Deep in New Mexico’s Alamogordo desert there lie buried thousands of copies of the 1982 Atari game E.T. the Extra-Terrestrial. The game was such a colossal failure it’s credited with precipitating the decline

This is part 5 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. If you’ve ever watched an older sibling play a video game and cried, “Watch out!,” you know the vicarious thrill of being a video game spectator. Streaming networks like Twitch have proven that

This is part 4 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. If you think of retro gaming as a U.S. phenomenon, it might surprise you to learn that it was quite an international affair. The home console heavyweights Nintendo and Sega are both Japanese.

Context allows us to add a measure of specificity to an experience or task at hand. For example, we used to live in a world where hugging and handshaking is a standard greeting depending on your relationship. In other cultures, such as the French, even a kiss on each cheek is traditional regardless of sex.

This is part 3 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. The world’s first video game—Pong–was developed by a scientist to amuse other scientists at the Brookhaven National Laboratory. This was true of most retro video games: They were for developers, by developers, and

This is part 2 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. All retro gamers know that you can’t just be dropped into a video game without any instruction. Instead, nearly all games begin with what’s known as an opening sequence—an 8-bit video that sets

This is part 1 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Despite the fond memories, 80s video games were a lot more frustrating than many give them credit. The hit detection was glitchy. Sprites were difficult to see. Bosses were merciless, and it led