6 Important Product Management Metrics (and How to Improve Them)

As a product manager, metrics affect every move you make. You need to know the right ones to get the job done—and to prove you did it right. Today’s Product teams are under increasing pressure to deliver outstanding products and exceptional user experiences. Three new market dynamics have contributed to the evolution of our product

Melissa Perri Shares the Secrets Behind Successful Products

We sat down with Melissa Perri, author of “Escaping the Build Trap: How Effective Product Management Creates Real Value,” to learn how we can be more mindful of the product experiences we’re building. Melissa Perri is on a mission to “help make product managers and their organizations awesome.” Product leader, author, consultant, speaker, and teacher, Melissa

The In-App Engagement Starter Kit

Download our complete in-app engagement kit here. Helping customers is good. Pestering them is bad. How do you strike a balance when talking to them inside your product? In-app engagements can significantly boost user retention, but overuse them and they’ll hurt your product experience more than they help. In this starter kit for product professionals,