An Improved Prescriptive Framework for Cross-Functional Customer Success

The most terrible response can be silence. In 2016, the Swedish Academy announced that it was awarding the year’s Nobel Prize in literature to Bob Dylan. The world turned expectantly (and reasonably) to the musician for a statement, and for that satisfying feeling you get from hearing a person warmly express their gratitude. Instead, he

Who Owns Product Experience?

Are the right people driving product experience in your company? The Age of the Customer has increased the importance of delivering exceptional customer experiences and outcomes. With the onus falling upon the entire company to produce a great customer experience, more and more functional departments are claiming ownership. Marketing, customer success, support, product—each team plays

4 Ways Product Teams Can Make Customers More Successful

We all know how it works…a fledgling SaaS company releases a minimally viable product and starts bringing on customers. Early customers help shape the direction of the product and before you know it, a Customer Success team is created. The CSMs start doing Executive Business Reviews (EBRs) and the product road map is the crutch used

The Best Way to Boost Your Customer Success Career

So it’s starting to look like a pretty ingenious career move to get into the customer success profession. On LinkedIn’s latest jobs report—the most promising jobs of 2019—Customer Success Manager clocked in at number six. And that’s all part of a larger, worldwide trend toward customer success as a new frontier of business—and gainful employment.

How to Prevent Blind-Side Churn by Identifying and Aligning With Customer Stakeholders

I frequently hear from customer success and sales leaders that two of the most common reasons for churn or downsell (revenue compression) are executive/sponsor change and lack of perceived value (for your product/service). When I dig into this some more, the most actionable root causes turn out to be a few things: We are not

4 Types of Product Analytics You Need to Build a Better Roadmap

Ask, “What’s next on our product roadmap?” and you might find yourself drowning in an overwhelming amount of opinions. There’s a tried-and-true way to cut through the noise and it’s hiding in plain sight. Your customer data is a goldmine wrapped in a bow covered in glitter. Why? Because your customers are the most important source