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June 27, 2019
The Global Event Series Will Host Conferences in Atlanta, Boston, New York City, Seattle, and London [San Francisco – June 27, 2019] – Gainsight®, the customer success company, today announced that it’s taking its legendary Pulse conference on the road with five new dates both stateside and abroad, via the Pulse World Tour. In the fall, Pulse, which is the biggest customer success learning and networking event in the world, will be making its way to Atlanta, Boston, New York City, Seattle, and London. The events are created for customer and product-focused professionals interested in building more customer-centric businesses that result in recurring revenue. Throughout the high-energy conference, attendees will network with peers in their community while learning from top customer and product-focused industry professionals. “After the success of last year’s sold-out Pulse World Tour events, we realized there was a lot of interest in bringing Pulse to local communities where the customer success profession is practiced,” said Mike Manheimer, Gainsight SVP of Marketing. “This year, we have an opportunity to bring a new set of expertise to major markets with our focus on bringing customer success and product management together to create more customer-centric businesses.” The Pulse World Tour […]
June 18, 2019
Anthony Kennada, CMO of Gainsight®, Launches CATEGORY CREATION, the First Book on Creating New Market Categories Written by Operators for Operators
New Playbook Details Category Creation Strategy from HubSpot, Salesforce, Gainsight and Other Iconic Brands [San Francisco, CA – June 18, 2019] — Today, Gainsight®, the customer success company, announced that the company’s Chief Marketing Officer Anthony Kennada has written the official playbook for category creation, “CATEGORY CREATION: How to Build a Brand that Customers, Employees, and Investors Will Love” (Wiley). The detailed playbook is written for entrepreneurs, marketers, and executives from startups to large enterprises, who are interested in creating and scaling category-defining brands that lead to faster growth and higher valuations for the company on top. According to the Harvard Business Review, companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth than their peer set. CATEGORY CREATION will be released on October 15, 2019, and is available for pre-order now wherever books are sold. “Category creation has become one of the hottest topics in business, and for good reason, as there’s no strategy quite like it that can result in both commanding market leadership for the company on top, and incredible fulfillment for the customers, employees and investors along for the journey,” said Anthony Kennada, Chief […]
May 23, 2019
New Products Announced at Pulse 2019 to Drive Customer Success Across the Enterprise [San Francisco, CA – May 23, 2019] — Today, Gainsight® launched the Customer Cloud —a first-of-its-kind solution for subscription businesses looking to adopt a customer-centric philosophy that enables them to retain customers while also driving company growth post-sale. According to the 2018 Subscription Economy Index report, subscription companies are growing five times faster than S&P and retail sales. The Gainsight Customer Cloud caters to these businesses by combining the company’s Customer Success and Product Experience products with three new product innovations to offer a powerful set of solutions for businesses to optimize their subscription strategies through technology. “With the maturity of cloud technology and the subscription economy, customer expectations have drastically changed. Companies are struggling to leverage existing tools to satisfy the increasing demands of their customers and deliver true outcomes at scale,” said Nick Mehta, Chief Executive Officer of Gainsight. “We believe the Customer Cloud not only fills an existing gap in most companies’ toolset but also shapes the future of customer success – allowing businesses to drive sustainable growth by strengthening long-term customer relationships over time.” Introducing The Customer Cloud The Customer Cloud is a suite […]
May 22, 2019
Premium Offering Includes Industry Training and Certifications, Original Video Series, Exclusive Content and More [San Francisco, CA – May 22, 2019] — Gainsight®, the customer success company, announced today Pulse+, a digital subscription service for professional development, community, and career fellowship in the customer success industry. The subscription-based online media platform will combine premium eLearning and industry-grade certifications with exclusive content and behind-the-scenes stories of brands and thought leaders who exemplify the true spirit of customer success. Subscribers will have unlimited and exclusive access to a continuously-updated, year-round program of on-demand training, original video series, podcasts, and more. Pulse+ aims to develop and advance the careers of skilled and aspiring customer success professionals around the world. In 2015, Gainsight created Customer Success University to help customer success professionals learn and apply new skills to their business through courses, certifications, and training. Since then, it has evolved as Pulse Academy to become the leading customer success training program, educating over 8,000 people globally. At the same time, the role of Customer Success Manager has seen a 736 percent increase since 2015 and is now one of the top 10 fastest growing professions according to LinkedIn. As a result, Gainsight launched Pulse+ to […]
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