So it’s starting to look like a pretty ingenious career move to get into the customer success profession. On LinkedIn’s latest jobs report—the most promising jobs of 2019—Customer Success Manager clocked in at number six. And that’s all part of a larger, worldwide trend toward customer success as a new frontier of business—and gainful employment.
How to Prevent Blind-Side Churn by Identifying and Aligning With Customer Stakeholders
I frequently hear from customer success and sales leaders that two of the most common reasons for churn or downsell (revenue compression) are executive/sponsor change and lack of perceived value (for your product/service). When I dig into this some more, the most actionable root causes turn out to be a few things: We are not
Why I Moved From Customer Success to Product-led Growth
Last month, I quit my position as head of Customer Success at my company, RD Station. It was a dream job for a CS leader, if I may say so myself. In those six years leading the team, I’ve led its growth from one person to 180 people that are now spread across five different
Recap: Customer Success at SaaStr
I had a great time at SaaStr this week. I hosted a panel on “How to Take Customer Success from Idea to Action” with three incredible customer success leaders: Ashley Fryar (VP of Customer Success at NAVEX Global), Bernie Kassar (Chief Customer Officer at Xactly), and Mary Poppen (Chief Customer Officer at Glint). In case
Who Should Own Renewals?
What’s the one question people are always asking you about your job? If I had to stack-rank all the questions I get asked by customer success leaders, the question of who should own renewals bubbles to the top—no contest. But when you peel the onion a little bit, this is actually a layered question. Let’s
4 Types of Product Analytics You Need to Build a Better Roadmap
Ask, “What’s next on our product roadmap?” and you might find yourself drowning in an overwhelming amount of opinions. There’s a tried-and-true way to cut through the noise and it’s hiding in plain sight. Your customer data is a goldmine wrapped in a bow covered in glitter. Why? Because your customers are the most important source
5 Questions Product Leaders Must Be Able to Answer
So you think you know your product… but just how deeply do you understand the value it provides? As a product leader, you’re the subject matter expert when it comes to your product. But as we all soon learn, the product is only part of the job. Understanding how your product fits into broader business goals
I’ve Answered Hundreds of Customer Success Questions From SaaS CEOs. Here Are the Top Six.
I don’t know about you, but I constantly think about measuring my life in “moments.” Some of those measurements are profound. How many more Christmases will we have all together with our entire extended family? How many Saturday daddy-and-kid brunches do I get with my three little ones while they’re still somewhat little? How many more
New Research: Customer Success Is Critical to Growth in the Digital Era
How many of us have heard a business claim “our key differentiator is that we’re very focused on the customer?” And how often has that claim lined up with reality? It’s one thing to say you’re customer-centric. It’s another to put it into practice. Savvy business leaders have long understood that a certain level of
SaaS Events You Can’t Miss in 2019
Ben Franklin once said, “An investment in knowledge pays the best interest.” Build up those knowledge reserves by attending these can’t-miss conferences of 2019. North America SaaStr Annual | February 5-7, San Jose, CA Event Website Photo source: SaaStr Blog SaaStr is an annual conference that brings together the best & brightest minds in SaaS. It’s