Product Adoption Software
Increase product adoption across your user base
Surface adoption trends with detailed usage analytics and proactively guide customers to realize more value from your product at scale.
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Proactively guide users to value with product adoption software
Creating a great product is only half the battle. Help customers adopt your product so they see the full value of your solution. Gainsight’s product adoption software helps you increase user engagement with personalized, timely interactions in and out of your product.
69%
increase in trial conversions

8%
increase in feature adoption
Elevate
Leverage product adoption software to bridge the gaps in your customer journey
- Better understand how customers are using your product by measuring usage across every module and feature
Track how users are moving through your product, and where they’re getting stuck, to more effectively guide them through key workflows - Engage customers through in-app engagements that educate and optimize user workflows
- Enable users to access helpful guides and documentation without having to leave your product with Knowledge Center Bots
Collect real-time feedback directly in your product with targeted in-app Surveys to improve adoption metrics
Optimize
Give personalized, timely guidance at scale with product adoption software
- Easily understand usage trends and product adoption rates with detailed dashboards and trigger automated alerts when usage drops
- Engage seamlessly across channels with automated journeys in Journey Orchestrator that involve email, in-person, and in-product interactions
- Unite internal teams using Customer Goals and Success Plans to keep them aligned as they guide customers to achieve their desired outcomes and increase ROI through better product adoption
- Standardize proven Playbooks across your business to create a consistent process for mitigating adoption risks and improving user onboarding
Impact
Track and prove the value of your product adoption efforts.
- Document all of your customer interactions in Timeline so team members can quickly search for interesting moments and get a read on the customer’s journey so far
- Accurately reflect dips in customer usage on your health Scorecard and drive actionable next steps to stop risks in their tracks
- Ensure adoption milestones are met with Success Plans that keep everyone aligned on the customer’s True North ROI metrics and product adoption goals
The health scorecard is massive. I can finally engineer for Customer Success and not just rely on soft skills or good situational awareness and instincts about when we should do what and how we should handle customers. Our adoption health score gives us exposure to usage risks that need our attention.
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Additional Resources
Get started with product adoption software today!
Product adoption software helps businesses track, measure, and improve how users engage with their products. It provides analytics on feature usage, enables in-app guidance, and allows companies to create personalized user journeys that lead to better onboarding and increased value realization. This technology is essential for SaaS companies looking to reduce churn and maximize customer lifetime value.
Product adoption software increases engagement by providing personalized, timely guidance through in-app messaging, interactive tours, and targeted content. It identifies where users get stuck, delivers contextual help, and creates automated journeys across multiple channels. By analyzing usage patterns, companies can proactively address adoption barriers and guide users to value-driving features.
Product adoption software tracks key metrics including feature usage rates, time-to-value, user engagement patterns, workflow completion rates, and adoption milestones. It monitors which features users interact with, how frequently they log in, where they encounter friction, and overall health scores. These insights help teams identify adoption risks and opportunities to improve the user experience.
Product adoption software empowers customer success teams by providing visibility into usage trends, automating engagement at scale, and standardizing proven playbooks. It enables teams to document customer interactions, track adoption milestones, and identify at-risk accounts before they churn. This allows CSMs to focus their efforts on strategic guidance rather than manual monitoring.
Product adoption software focuses broadly on tracking and improving how users adopt products, often including analytics, engagement tools, and success planning capabilities. Digital Adoption Platforms (DAPs) are a subset that primarily focus on in-app guidance and training. While DAPs emphasize onboarding and feature adoption, comprehensive product adoption software also includes customer health scoring and cross-channel engagement capabilities.
Product adoption software improves trial conversions by identifying which features drive value perception and guiding users to experience them quickly. It enables companies to create targeted onboarding experiences, remove friction points, and deliver personalized guidance based on user behavior. By highlighting key capabilities and providing contextual assistance, it helps prospects realize product value before their trial expires.
