Every job and market has their own language and Customer Success is no different. You'll pick up much of this very quickly but here's a little primer on some of the most commonly used terms and their definitions. One caveat - there are no hard and fast rules for many... read more →

Calculating customer health – to show both customer satisfaction and loyalty – is a primary focus for Customer Success managers. A successful customer base is what keeps a subscription business like enterprise Software-as-a-Service and Ad Tech alive and thriving. Which is why I'm excited to share with you the third research paper... read more →

At PubMatic, our mission is to enable publishers to realize the full potential of their digital assets. Today, we are accomplishing this by providing a cloud-based software platform designed to allow publishers to manage and drive their advertising business in real-time. Because we deliver our platform as a service, we... read more →

If you are young and just starting out in business, or just restarting your career in Customer Success, it's a perfectly legitimate question to ask not just "Why Customer Success as a career?", but also where it might lead. The good news is that the skills required, and that you... read more →

Why would you choose Customer Success as a career? Or even as a stopover in your career? Interesting question and one worth exploring. So, let's explore. Let's start by talking about what skills are required to adequately perform this role. After all, no one wants to go in to a... read more →

There's been a ton of conversation in the past several years about the technology buying power shift from the CIO to the CMO. The arguments supporting this claim are that a) marketing has the budget, b) SaaS has expedited application time to value and c) organizationally, marketers are building "full... read more →

We've spent a lot of time and energy in the past couple years helping to provide some insights and best practices into the practitioner side of Customer Success Management. We’ve had lots of discussions about how to hire and compensate CSMs, how to score customer health, how to manage your... read more →