CFOs scrutinizing the tech stack are quick to question redundancies. When they see email communication capabilities in both your Marketing Automation Platform (MAP) and Customer Success Platform (CSP), they’re bound to ask, “Why do we need both?” It’s a valid question—but the answer lies in understanding and reconciling the distinct roles each tool plays in

In a world where instant gratification has become the norm, customers are increasingly seeking support that caters to their needs without the frustrations of lengthy wait times or extensive search efforts. For every business today, the question isn’t merely about providing answers; it’s about creating an empowering self-service experience that propels customers toward achieving their

Your Sales team has just closed a major deal. Your Sales team rings the gong, and CRM lights up with the details—contact information, deal value, and the goals your new customer hopes to achieve. It’s a moment of celebration. But now what? For many businesses, a CRM’s role quickly diminishes once the deal is done.

My favorite holiday story of all time is Charles Dicken’s A Christmas Carol. The timeless lessons about reflection, redemption, and transformation resonate deeply with me, especially during this season. As I thought about why I joined Gainsight as Chief Marketing Officer, and the incredible journey ahead, I kept hearing the voice of Jacob Marley: “I

In today’s market, acquiring new customers is expensive, and keeping the ones you have has never been more important. Most teams still react too slowly to churn risks or expansion signals. Real-time customer insights change that. These insights help Sales, CS, and Product teams understand what customers need, so they can respond faster and smarter.

We can’t believe it’s been over a week since we gathered the Customer Success community at RAI Amsterdam for Pulse Europe 2024. Before the magic of the event gives way to the day-to-day grind, here’s a brain dump of what’s still echoing in my mind after two exhilarating days at Pulse. And yes, I will

Exciting news from the Gainsight community! We’re thrilled to announce that Harri, the all-in-one human capital management platform for the hospitality industry, has officially become our first four-product client in Europe by launching their customer community. Over the last five years, Harri has been on an incredible growth trajectory, rapidly innovating and scaling to meet

When it comes to implementing a new Customer Success (CS) framework, we often hear the same concerns: “It’s going to be too complex,” or “How can we ensure everything goes smoothly?” At Gainsight, we recognize that these fears are common among organizations looking to enhance their customer engagement. The thought of implementing a new system

Self-service hasn’t always had the best reputation. Static and stale FAQs? Check. Zero personal touch or context? Double check. And when those avenues didn’t work, the backup “plan” was to funnel already frustrated customers into the support queue or into the abyss of their Customer Success Managers’ inboxes. Needless to say, it wasn’t a great

The power of the customer to drive growth for any B2B organization increases exponentially when they connect to a community of others. In fact, many companies are building community engagement into the foundation of their customer success strategies because of the positive impact on revenue and retention. Community offers customers a self-service hub and allows