What is customer education and why’s it important for SaaS companies? Customer education is a strategy you can use to improve the customer experience, product engagement, retention, churn, and more through educational resources. Here’s a no-nonsense guide that covers it all. Customer education is should be a priority for any business. But for SaaS companies, it’s

In the most recent episode of Mehtaphysical Musings, I sat down with Nikki Bishop, Customer Success (CS) Leader, to discuss everything from getting started with Digital Customer Success to being more like raccoons. Let’s dig in.  ICYMI, watch the full episode below. As a former engineer, Bishop understands problem-solving and delivering value. “I’ve always been

Nothing has a more significant impact on retention and churn more than onboarding. So, how can you make sure you do it the right way? Client onboarding software. As people continue to expect more customer-centric products and services from companies — no matter the industry — it’s becoming more critical for businesses to optimize the

What’s a Customer Education LMS? A customer education LMS or customer training LMS is a software application for managing and delivering digital customer education programs. Customer education platforms help companies effectively and efficiently deliver the educational content their customers need to unlock their product or service’s full potential. Types of Customer Education LMSs  There are

Successful product companies have one thing in common: Happy customers. Happy customers also have something in common: They know how to use the product in play. The necessity of both of these outcomes is why customer education programs are becoming so popular. What do all successful customer education programs have in common? They’re built on the backs of customer education

Customer education is a critical part of most SaaS business models. Software products have notoriously steep learning curves, and even when they aren’t terribly complex, they’re usually tougher to figure out than low-tech products. But while setting up a customer education program for your SaaS organization is one thing, it’s quite another to understand whether

A customer education program isn’t something you can just launch without much thought. Some thought is required. Here are 10 customer education best practices. Customer education continues to gain steam as companies realize the importance of customer experiences (CX). Gone are the days when a good product or flashy marketing campaign was enough to win someone’s

When we started Staircase AI, everyone was skeptical about AI. We would often hear concerns from revenue intelligence and CS leaders saying things such as: “It will raise a lot of false alarms” “It can’t match human thinking” “It’s going to take a lot of time” “It’s not worth the effort” “how do I know I

When customers buy from you, a pact is created. It says: You’re not only committed to delivering your products or services, but also the positive outcomes the customer is seeking in their own business by leveraging that investment. For customer-centered companies, the journey to value realization is a critical bridge between the initial transaction and

Customer adoption is a very important element of a successful business, yet it’s still sometimes misunderstood. So, let’s ask ourselves: What’s customer adoption, why’s it important and how can you increase it? What’s Customer Adoption? Simply put, customer adoption is the process of customers learning about your product and deciding to use it. Product adoption