Lessons from GitLab: Implementing Customer Success Operations At Scale

As the Customer Success function matures, it’s increasingly clear that Customer Success Operations (CS Ops) plays a critical role in driving effectiveness and efficiency just as Sales Ops does for the Sales function.  We’re interviewing a few rockstar CS Ops leaders to showcase how leading organizations drive growth and efficiency across their post-sales teams. Today,

How to Create a Best-In-Class Free Trial Experience

This is part 12 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. At the dawn of video gaming, California-based Atari was on top. For nearly its entire golden era, the company succeeded with very little intentional marketing.  “They had no sales, no advertising, no marketing,

How Adobe Analytics Drove 343% Higher Adoption with a Pale Blue Dot

This is part 10 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Throughout this series, we’ve used retro gaming to explain product-led growth and product analytics. In this post, we stray into the early 2000s to discuss a slightly newer game, Halo: Combat Evolved, because

How Conversica Optimized Their Renewal Management Process Using Gainsight

Everyone understands how critical renewals are to your business. Despite the importance of renewals in business growth, many companies and teams struggle with a few key challenges–lack of visibility into the renewal book of business, siloed data, and disconnected workflows between Sales and CS teams.  Gainsight has a solution that alleviates those pains—Renewal Center. We

How Anodot Went From High-Touch to Tech-Touch And Preserved a Fantastic Experience

This is part 9 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. We tend to think of businesses as being fairly fixed things, but they change all the time. Consider the dominant player in 1990s video games, Nintendo. We associate it with Super Mario Brothers,

Seismic Explains its Three-Tiered Plan for Delight-Inducing Product Launches

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Ask people whether they like video games and you’ll get answers across the board. One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic, loves MarioKart. But Eve Alexander, Sr. Director