We sat down with Melissa Perri, author of “Escaping the Build Trap: How Effective Product Management Creates Real Value,” to learn how we can be more mindful of the product experiences we’re building. Melissa Perri is on a mission to “help make product managers and their organizations awesome.” Product leader, author, consultant, speaker, and teacher, Melissa
Which starship Enterprise captain is your favorite: Kirk or Picard? I embedded a poll here just for kicks; can’t wait to see the results. (If your captain is losing, share this post with your Trekkie friends! And my apologies to Archer, Pike, and Riker fans.) Choose your captain James T. Kirk Jean-Luc Picard I like
We asked our Pulse 2019 speakers for the best advice they’ve ever received and we’re sharing it with you so you can take your product and career to the next level. As part of an ever-changing industry, it’s up to all of us to share what works, what doesn’t, and what we’re still trying out. These
Planning your product roadmap? You should know these six key terms before putting pencil to paper. What is Product Planning? Product planning is the process of mapping out a product from idea to launch. It encompasses all of the steps and tasks that product managers take to make sure that a product is successful once
It turns out that where you got your MBA isn’t a predictor of your success as a CEO. Actually, neither is your past performance! At least, that’s if you use stock prices as a yardstick for success. You can read all about the lack of correlation in this fascinating data analysis from Institutional Investor—I recommend it.
Download our complete in-app engagement kit here. Helping customers is good. Pestering them is bad. How do you strike a balance when talking to them inside your product? In-app engagements can significantly boost user retention, but overuse them and they’ll hurt your product experience more than they help. In this starter kit for product professionals,
In January, as a result of a merger, I started to search for a customer success leadership position. Over the course of a few months, I met with many CS leaders and got to hear about their challenges and also learned many lessons about the search process. The easiest way to move into leadership is
So this is crazy. Click here to read last year’s Pulse recap blog and scroll down to the bottom. I’ll wait! Welcome back! So we’re weeks away from Pulse 2019, and guess where I’m drafting this blog post? That’s right! The hospital. It turns out my yearly Pulse season calamity was another knee surgery. By the way, in
In-app messages are popping up everywhere and SaaS products are no exception. In-app engagements is a highly effective way to increase user retention and engagement. In fact, products that use in-app engagements see a 3x boost in engagement and a 4x increase in conversions. An in-app engagement can take many forms such as a guide, survey, or
Customer success has become the cornerstone of many companies’ strategy to reduce churn, drive upsell and expansion opportunities, and increase advocacy. And customer success solutions are helping them do this effectively and at scale. But what enables a CS solution to do this effectively? In addition to all of the individual features and apps, you