As a product leader or manager, you’re pouring loads of time, energy, and resources into every project. Unfortunately, if you don’t have clear data backing your decisions, you could be wasting valuable time and effort marching in the wrong direction. Enter your hero: product analytics. Product analytics provide insights that inform and back your decisions,
Foreword In the tech industry, competition is driving the adoption of a new growth model. Increasing investments make it easier than ever to launch a new business, but the proliferation of new products in the market means it has never been more challenging to achieve growth. A traditional model based on the marketing and sales
Let’s face it: The modern world doesn’t operate the way it used to. Snagging one-time customers and walking away won’t cut it if you want your Product team to grow. To thrive, you need to generate expansion revenue and keep that income pouring in. Fortunately, product-led growth is designed to carve out and deepen your
You’ve probably noticed how fast product-led growth models are skyrocketing in popularity. Wondering why everyone is so gung-ho about this business methodology? One of the biggest reasons is this: Product-led approaches can plummet your customer acquisition costs. Not only does that mean more profit lands on your organization’s bottom line, but it also means there
As a product leader or manager, it may feel like you’re being asked to help your company outrun the competition while the field becomes more and more crowded. You’re not alone. Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. For many companies, it’s up to Product
Pressure is pushing down on product leaders and managers to deliver an unbeatable user experience—and for good reason. Mastering the user experience can drive up everything from revenue and engagement to product growth. What you may not realize is that user analytics can lift that weight off of your shoulders and make it easy for
So your free trial period is up… what happens next? Earlier this quarter we introduced the option to evaluate our Gainsight PX offering by starting a 15-day free trial. A huge driver for our free trial was feedback from our prospects and customers. They preferred to evaluate software by trying it themselves before buying it.