Why Your Customers Are Already Shopping Around (And How to Catch It Early)

Two men appear on a graphic with the text "Lost Before Renewal?" and a G2 logo between them, highlighting customer retention. One wears glasses and a dark shirt; the other has a beard, headset, and hoodie. The dark blue background features "BLOG" in the corner.

Churn doesn’t usually come with a warning. When a customer skips a QBR, stops responding on Slack, or sends the dreaded “we’re evaluating our options” email, their decision is often already set. The signs showed up months before, but you missed them. Eric Gilpin, President of Go-To-Market at G2, has spent 25 years building two-sided

Net Revenue Retention: How to Calculate NRR with Benchmarks

Your NRR hits 115% and the board approves. Then two enterprise accounts pause expansion. Suddenly that number feels less solid. Strong net revenue retention looks like validation—until a few large accounts stop growing and the total hides what’s really happening. This article explains what NRR means, how to calculate it, what good looks like by

5 Questions That Will Make or Break Your Post-Sales Strategy

Podcast cover for "[Un]Churned," hosted by CS Leader Josh Schachter, featuring two men against a dark background with blue and pink vertical lines and the Gainsight Podcast Network logo.

The traditional Customer Success (CS) model was built for a different era of software companies. The shift to usage-based pricing, the rise of non-technical users, and the rapid expansion of AI tools are forcing CS leaders to rethink the fundamentals: who owns what, how teams are structured, and what “delivering value” actually means now. Replit

Why Scaling Customer Success With AI Doesn’t Mean Scaling Down Human Contact

A blog post image shows a woman and a man with microphones. Text reads "CS Is More Commercial Than Sales," highlighting Customer Success, with logos for monday.com and Gainsight Podcast Network.

The conventional wisdom around AI and Customer Success (CS) goes something like this: automation handles the repetitive work, and CSMs get to focus on higher-value activities. Fewer manual tasks, more strategic conversations. Efficiency scales up, but headcount doesn’t have to. The most forward-thinking CS leaders are taking it a step further by asking a harder

Making AI Stick: A Human-First Approach to Adoption

A promotional banner for a Gainsight podcast shows a smiling woman and a man in a cap with a microphone. Text reads: "[OpenAI's Secret] AI Adoption Engine." The OpenAI logo is between them, highlighting a human-first approach to making AI stick.

Most companies treat an AI rollout the way they’d treat any other software deployment: buy the licenses, enable the accounts, send the onboarding email. Then they wait for adoption to follow. But what happens when it doesn’t? Christina Meng has watched this play out across some of the world’s largest enterprises and shared her insights

Digital Customer Journey: 5 Stages and How to Map It

If a customer asked, “What happens next?” would every team give the same answer? After the demo. After the contract. After onboarding. After the first login. In many SaaS companies, each team owns a piece of that story. Marketing owns awareness. Sales owns purchase. Customer Success owns onboarding and renewal. Product owns adoption. Community and