As the world around us continues to change, it’s more important than ever that we’re listening to our customers. Collecting customer feedback is a no-brainer—in fact, 95% of businesses today...
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Martin Casado, former entrepreneur and current General Partner at Venture Capital firm Andreessen Horowitz, posted a thoughtful tweetstorm a few weeks ago. Through the series of tweets, he argued that...
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This post was co-authored by Ashvin Vaidyanathan and Josh Weber. Tell me if you've heard this one before: Customer spends months explaining their goals and desired outcomes to a sales...
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If you're like me, you probably feel like the world we live in is completely different from what it was even just a few weeks ago. Companies, as well as...
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I recently had a fun/not-fun experience with one of the big event ticketing companies. Love them or hate them (hi, Taylor Swift), you kind of have to use this sort...
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According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the...
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Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and...
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Have you ever had that feeling where you looked around a room and wondered if everyone was thinking the same thing, but no one was saying anything? The Emperor's New...
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Take a look at two NPS responses: “They have been a great partner. But as we look to the future, we’re rethinking how we do things and there are other...
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We’ve all been there. After months trying to convince colleagues, “Let’s do it right this time,” finally, everyone agrees to invest in a cross-functional B2B customer experience effort. We get...
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