When you read the stories of the great entrepreneurs – Jobs, Musk, Edison, Ford and others, there is frequently a common theme. These people got a lot of no’s. Their hearts were broken many times before they were anointed as heroes. And while most of us may never ascend to those heights, anyone trying to
State of the Union: Customer Success in Europe
Have you ever been the forward scout for your team? There have been many famous ones written about in history. Joshua and Caleb scouting out the Promised Land for example. Lewis and Clark were forward scouts, too, for all of America, but there were probably also forward scouts within their traveling team helping them to
8 Customer Success Takeaways from the 2015 Pacific Crest SaaS CEO Survey
No matter how confident we all are as business leaders, if you’re like me, you constantly wonder if you’re on the right track compared to your peers. Unfortunately most of us don’t have a mirror on the wall to tell us how great we are. In Customer Success, in particular, one of the most common
Gainsight Announces New Functionality to Enable Customer Success Teams to Manage Complex Customer Relationships
Launch of Gainsight Success Plans and Relationships Helps Companies Execute High-Touch Customer Experience at Scale REDWOOD CITY, CA – September 11, 2015 – Gainsight™, the Customer Success company, today announced the release of two innovative products, Success Plans and Relationships, that enable Customer Success teams to align on their customers’ strategic goals and drive enduring
Gainsight Raises $50 Million to Turbocharge the Global Customer Success Movement
Series D Financing Round Led by Insight Venture Partners on News of Gainsight’s 3.5x YoY Growth REDWOOD CITY, CA – November 12, 2015 – Gainsight™, the Customer Success company, announced today that it has closed a $50 million Series D round led by private equity and venture capital firm Insight Venture Partners. Insight has raised
How B2B Can Avoid the Fate of the Music Industry
I’ve always been a pretty big music fan. When I’m at my desk at Gainsight (which these days is less often than my team would like) you could find me wired-in with Spotify almost certainly open on my laptop. Although many can poke fun at my musical tastes, one thing is for sure, the ability
Understanding the Buyer As a Hero: What It Takes
In the previous post in this series, we explored the idea that in order to effectively understand customer as buyer behaviour, we need to treat the customer as hero. Most of our customers start their relationship with us as buyers. Once an organization decides to buy our product or service, things change. The individuals within
Relationships: Not Just an Extension of Account Hierarchy
If you haven’t had a chance to read about our action-packed Q3 release, I strongly urge you to go through this blog post by Karl, our VP of Products. But if you have, I’m sure you are just as excited as we are about all the steps we are taking to help you manage your
Gainsight’s Zendesk Integration
It’s obvious that Support should be the natural best-friend to Customer Success. Support and Customer Success were made for friendship bracelets, passing notes in class, and going on double dates. With an integration between Gainsight and Zendesk, Inc.’s leading cloud-based customer service platform, you can be sure these two orgs will be BFFs for life.
Gainsight Relationships and the Evolution of CRM
The Parallel Value of the Opportunity Object to Sales I learned recently that what we now call Salesforce Automation (SFA) was originally called “Opportunity Management.” This makes sense — in my opinion, Opportunity is the most important and nuanced concept in SFA systems. The Opportunity object captures in software the quite abstract notion that “We