How to Measure and Improve User Adoption

During the pandemic, millions of people trapped at home with extra time on their hands decided to start new hobbies—with inconsistent success. Whether it was learning to speak a new language, play the guitar, or become a photographer, many projects that began with enthusiasm ended up being abandoned in favor of watching Netflix. For recurring

Growing Your Customer Acquisition and Retention Rate

Everyone knows that Tesla changed the game for electric vehicles, but fewer realize exactly how—it’s all about the battery. Lithium-ion batteries produce a strong, steady, efficient current that just wasn’t possible with older types. Sure, the old batteries worked, but they were limited. And once Elon Musk’s company demonstrated the potential of lithium ion, everyone

The Importance of Collecting Customer Feedback (and Best Practices)

Gordon Ramsay is probably the most famous chef in the world. Across a seemingly endless series of TV shows, he dishes out brutally honest feedback that’s hot enough to singe your eyebrows off. But the reason his shows work is that people who can take the heat of his comments end up getting excellent advice

Achieving Alignment: Enabling Customer Success Centricity Within Your Organization

By Sabina Pons, Operating Partner at Growth Molecules™ and a 2022 Top 100 CS Strategist.  In Customer Success circles, we practice the belief that when a company has the customer at the center of all that it does, customer outcomes will be achieved.  This means that the product or service that a company is providing satisfies

Top 7 Insights from CS Unplugged: Enterprise Edition

Customer Success (CS) teams are evolving into a primary growth driver for companies in all industries. Organizations are constantly innovating how their customer success managers operate.  Enterprise organizations are leading many of these operational innovations. They must find sophisticated, yet simple, solutions for their complex companies. And that’s why we were excited to get enterprise

How Looker Segments Customers for Digital Customer Success

Originally published on inSided.com on June 2, 2022. Digital Customer Success is for everyone. This is the message that has echoed across LinkedIn and in the wider CS community for some time. We caught up with Brian LaFaille, former Global Head of Customer Success Strategic Programs at Looker, to get his take on segmentation and