Creating Governance Around Your In-Product User Guide Experiences, Part II: Secrets to Perfecting Process and the In-Product User Guide Experience

Want to master in-product communication? It’s time for a trust fall. And if you want your users to realize the value of your company’s partnership, it takes a process framework that they can dive into with confidence. That means every engagement has a purpose, is informative, and is revealing your company’s value. How do you

Creating Governance Around Your In-Product User Guide Experiences, Part I: How To Rally Your People for a Stellar In-Product User Guide Experience

Tech touch isn’t just a buzzword that’s thrown around your Slack channel. It’s a way to engage customers with less effort from your team through email, user groups, online communities, and a game-changing new ROI driver: in-product engagements. Unfortunately, if you’re a product manager or leader, these valuable in-product guides and experiences are probably stirring

How to Collaborate between Customer Success and Product Teams to Ensure a Successful Product Launch

How involved is your Customer Success team in product launches? Chances are they could be doing more. Customer Success brings a deep understanding of customers’ needs and pain points. And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways

5 Stages of CEO Acceptance of Customer Success

For software companies (and all companies eventually), Customer Success isn’t an “if,” but rather a “when” and “how.” I’ve been fortunate to witness thousands of companies go through this journey of transformation. During this process, I’ve seen the “movie,” in terms of how most CEOs go through a predictable “maturity curve” as they take Customer

Why Scale and Efficiency are Important For Your Business

If there’s a word in business that’s used more often than “churn,” it’s almost certainly the word “scale.” The influence and importance of scale can be both a burden and a blessing. Scaling is critical to every business, and every company begins with the idea that it can create a great product. However, when they