How Adobe Analytics Drove 343% Higher Adoption with a Pale Blue Dot

This is part 10 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Throughout this series, we’ve used retro gaming to explain product-led growth and product analytics. In this post, we stray into the early 2000s to discuss a slightly newer game, Halo: Combat Evolved, because

How Conversica Optimized Their Renewal Management Process Using Gainsight

Everyone understands how critical renewals are to your business. Despite the importance of renewals in business growth, many companies and teams struggle with a few key challenges–lack of visibility into the renewal book of business, siloed data, and disconnected workflows between Sales and CS teams.  Gainsight has a solution that alleviates those pains—Renewal Center. We

How Anodot Went From High-Touch to Tech-Touch And Preserved a Fantastic Experience

This is part 9 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. We tend to think of businesses as being fairly fixed things, but they change all the time. Consider the dominant player in 1990s video games, Nintendo. We associate it with Super Mario Brothers,

Seismic Explains its Three-Tiered Plan for Delight-Inducing Product Launches

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Ask people whether they like video games and you’ll get answers across the board. One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic, loves MarioKart. But Eve Alexander, Sr. Director

Stakeholder Alignment: 3 Tips to Manage Stakeholder Relationships and Improve Retention

In the world of customer success, it’s all about proving value, raising visibility, and understanding the customer, particularly in a time of fiscal “belt-tightening.”  Suppose your customer, especially your executive stakeholders, don’t see the value your product or service gives them. What if you don’t understand their needs, goals, and desired outcomes. When these situations

How a Croatian Unicorn Used Product-Led Growth to Expand Internationally

This is part 4 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. If you think of retro gaming as a U.S. phenomenon, it might surprise you to learn that it was quite an international affair. The home console heavyweights Nintendo and Sega are both Japanese.

3 Reasons Contextual Engagement Matters

Context allows us to add a measure of specificity to an experience or task at hand. For example, we used to live in a world where hugging and handshaking is a standard greeting depending on your relationship. In other cultures, such as the French, even a kiss on each cheek is traditional regardless of sex.