Blog

As Customer Success enters its second decade, the industry has never been hotter. Organizations are seeing how the efforts of Customer Success professionals have a…

What do Miley Cyrus and artificial intelligence have in common? Well, at times it can feel like deciding how you utilize the power of artificial…

In case you missed it (somehow), Generative AI has taken the world by storm. In the realm of B2B software, Gen AI holds immense potential…

Building an online community for your customers isn’t as hard as you might think—in fact, it’s pretty simple to get started. For most businesses, you…

There’s a palpable energy and intense focus on AI across all levels at Gainsight these days. Every month, a passionate group of Gainsters meet in-person…

Kevin Costner’s famous quote from Field of Dreams, “If you build it, he will come,” still inspires millions, but it doesn’t apply to your digital…

This is a very exciting time to be in the Customer Success (CS) profession. As economies and customer expectations shift and evolve, we as CS…

In the increasingly competitive digital landscape, customer success teams are the linchpins of retaining and expanding customer relationships. The key to their success lies in…

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative.…

In the dynamic landscape of Customer Success (CS), where relationships and outcomes intersect, the voices of female leaders are increasingly shaping the trajectory of the…

When it comes to building long-term scalability and efficiency for their businesses, more and more SaaS companies are turning to channel and ecosystem partners as…

Imagine a warm October day in the bustling streets of New York, where four remarkable women stride down Fifth Avenue, laughter echoing in their wake.…

This year more than ever, SaaS organizations are tasked with doing more with less, especially when it comes to parts of the business responsible for…

Well-defined customer touchpoints are the foundation of a strong digital experience with your product. As the SaaS industry evolves and gets more sophisticated, so do…

At Gainsight, we understand the vital role that customer education plays in driving sustainable growth and fostering strong relationships with our clients. That’s why we’ve…

In the dynamic landscape of community management, 2023 saw significant strides in redefining the role and impact of online customer communities for organizations. As we…

We’re starting 2024 with a new webinar series jam-packed with best practices and strategic insights proven to help customer education teams get their programs off…

By Scott Salkin, SVP & GM, Gainsight CS and Asher Mathew, Co-Founder & CEO, Partnership Leaders In today’s world of shifting economic conditions, plummeting market…

Are you ready to unlock the potential of your customer community? Gainsight is thrilled to announce Community Unplugged – an immersive virtual event designed to…

In the ever-evolving landscape of SaaS, Customer Success (CS) teams are facing a paradigm shift. Once primarily focused on customer satisfaction and retention, CS teams…

In the fast-paced world of Customer Success, staying ahead of the curve is non-negotiable. That’s why here at Gainsight, we’re beyond thrilled to share our…

The Customer Success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result,…

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had its day. But it’s quickly falling out of favor, diminishing the…

Today is Community Manager Appreciation Day—recognizing the unsung heroes working behind the scenes to architect thriving, healthy communities that drive customer engagement and value.  Gainsight…

There’s more competition than ever. But, why? The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which…

Customer success is firmly entrenched in the SaaS business model. According to a 2020 study by TSIA, more than 90% of organizations had a dedicated customer…

By now, the value proposition for a customer community is well-established. Having a community of people who use, improve, and advocate for your product will…

Digital innovation is constantly shaping customer relationships, and Popmenu stands out for how it’s using Gainsight Essentials for its customer engagement and growth strategies. Customer…

For a long time, proactive vs reactive was a common debate among Customer Success professionals. Now, the verdict is in, and everyone agrees that proactive…

In today’s customer-centric world, providing fantastic support is mandatory. But how do you deliver a high level of customer support at scale when a difficult…

Good data has never been more important to effectively interact with customers both in and outside your product. Knowing how deep (or shallow) customers’ product…

A carefully crafted customer journey is not static. They shift and change with your products, your markets and even your go-to-market strategy. If you’re facing…

Shhhh. Listen. Hear that?  It’s the sound of the SaaS universe undergoing a massive change. Actually, the sound is more like a roar than a…

It’s no surprise that highly engaged customers tend to be happier, longer-lasting customers. But there’s a catch: It can be a challenge to reach every…

The conventional wisdom at many SaaS companies is that they’re not ready for customer education or customer community. Many leaders say they’re focused on building…

It’s time to roll out the red carpet and prepare for a change of scenery because Pulse is on the move! Brace yourselves for an…