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I have watched the rise of Customer Success as a philosophy, a discipline, and a function with great interest and excitement over the years. The…

The secret is out. Our cover has been blown. Customer Success isn’t just for the SaaS industry. But really though, it is beyond awesome that…

It’s incredibly easy to say you put customers’ success at the heart of your business. Including ‘Customer Success’ in job titles can feel like action,…

A majority of SaaS companies that I’ve built products for have brought their products to market with a sales-led G2M motion. Aptrinsic is now Gainsight…

So you’ve bought your ticket to Pulse 2018…now what? The countdown has begun and we couldn’t be more excited to kick off Pulse 2018—hopefully you’re…

Who run the world? When it comes to the world of Customer Success, these ladies are leading the way. Their ideas are making businesses around…

Empowering SaaS companies to execute on more personalized onboarding and customer marketing experiences. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior…

Allocadia has always been a customer-driven organization. The very first customer of our Marketing Performance Management SaaS tool remains an active—and growing—user seven years after the…

In the world of Customer Success, the word “adoption” is essentially synonymous with customers’ usage of our product. But as a Gainsight administrator, “adoption” inspires…

Almost any technological development can be boiled down to a pretty simple premise: Do more with less time and effort. Whether it’s the invention of…

BETH COMSTOCK, Change Maker and Author A marketing veteran and torch bearer for women in business, Beth Comstock has contributed to the rise of well-known…

It seems like something from a different lifetime, but I still remember the old days when sales was all chalkboards, steak knives, and “gut feeling.”…

Pulse is the Customer Success Industry's largest networking and learning conference. Post-sales professionals from around the globe gather for two days to absorb the latest…

One of the best parts of my job as CEO of Gainsight is seeing individuals with responsibility aligned to customer needs moving up in their…

If I had a genie, one of the things I would wish for (after more wishes and a Steelers Super Bowl win) is an extra…

When I started drafting this, I was flying back from Pulse Europe where I delivered a couple of sessions on Customer Marketing (Advocacy). This is…

During Aptrinsic’s Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Aptrinsic is now Gainsight PX! Gainsight PX…

2017 represented the year where Customer Success grew up and out. We saw new job roles and cross-functional strategies emerge. Companies invested more in Customer Success…

The following are seven key growth principles from Google’s Head of Growth: Ken Rudin. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior…

When you’re paired with a great Customer Success Manager, you hold on tight and hope they never leave your side. They’re your connection between the…

Customer Success is a team sport and Gainsight’s Fall Release makes it easy to share customer insights across functions so everyone involved in an account…

Conferences are hard. Let me say that differently. Conferences are hard to do really well (it’s not actually that difficult to do a lame one).…

To date, B2B software companies have relied on marketing qualified leads (MQLs) as a way to determine when someone shows buying intent. As a key…

The Meeting Every now and then you have a meeting call that reshapes your world view. This past June on a Tuesday evening in Washington,…

With the “Drive Carefully, Come Back Soon” sign just a speck in the rearview mirror, it seems like a good time to wrap up some…

July 22, 2017—That’s the date I clicked Adopt & Sign on Gainsight’s electronic offer letter. There it was, I had agreed to become the new…

If you’re waiting for the next major cybersecurity breach, history has shown us time and again that you just have to give it a minute.…

Jennifer Yorke is the Managing Director, EMEA Client Success at Bazaarvoice. Bazaarvoice helps brands and retailers find and reach consumers, and win them with the…

First complete product experience platform enables SaaS companies to increase product adoption and time to value for their users Aptrinsic is now Gainsight PX! Gainsight PX…

“One can’t paint New York as it is, but rather as it is felt.” – Georgia O’Keeffe As a child growing up in Los Angeles,…

If you’re a Chief Customer Officer like me, chances are your week looks something like mine: 1-hour commute from San Francisco to the Peninsula down…

Thought leaders like McKinsey, Bain, Gartner, Forrester, and Geoffrey Moore have been vocal about the impact Customer Success can have on a company’s growth. In our own benchmarking study, we found companies…

This post was co-authored by Will Robins. A few weeks ago, I posted a message on LinkedIn: “To all Sales folks: I will be infinitely…

In the last decade, clients of B2B vendors have gained increasing power. Because of this shift, providers have realized that they will only keep and…

If you follow the M&A markets, you know that Private Equity firms have had an expanded role in the technology market. Traditionally, Private Equity firms…

Russ Drury is the Director of Customer Success at Workfront, a cloud-based project management software company. He leads the Customer Experience organisation in EMEA, heading…