First complete product experience platform enables SaaS companies to increase product adoption and time to value for their users
SAN MATEO, Calif., Sept. 26, 2017 / PRNEWSWIRE /— Aptrinsic announced a product experience platform to help SaaS companies acquire, retain and grow customers by personalizing their engagements based on product usage and in-product behavior. Designed for product managers and product marketers, the Aptrinsic platform enables SaaS companies to deliver great product experiences by guiding their customers to really know, love, and use their products.
With so many software products available and low switching costs, competing solely on features and pricing is not enough for software companies to stay competitive. Instead, delivering a personalized product experience is the new SaaS mandate. A study published in the HBR found that subscription customers who had the best experiences were 74 percent more likely to be subscribers one year later. Conversely, customers who had the worst experiences were only 43 percent likely to renew.
To acquire and retain customers, SaaS companies need to demonstrate their core product value quickly and continue to contextually engage their customers with new product capabilities and features. Aptrinsic’s product experience platform is a framework that enables software companies to do just that. With it, they can reduce time to value for new users, increase product adoption, and identify crucial customer segments to make informed decisions on what features to build next.
Nick Bonfiglio, CEO and co-founder of Aptrinsic, saw the need for a better approach to improve product adoption and retention while he was EVP of global product at Marketo: “We had no firsthand data about how our customers were using our products, which meant we couldn’t make feature decisions based on true insights. With Aptrinsic, we’ve built the product that I wished we’d had at Marketo. Aptrinsic goes beyond in-depth product and behavioral analytics; we enable SaaS companies to personalize a user’s adoption journey while they are using your product.”
Customer onboarding is a critical part of product adoption and retention. With Aptrinsic’s in-product engagements, product leaders can design personalized journeys using product guides, sliders, and dialogs. Then using Aptrinsic’s Product Mapper™, they can map their product in a tree view to understand how customers interact with the entire product and specific features.
Aptrinsic is pioneering a new product-led go-to-market approach for SaaS companies
Several point solutions exist for product analytics, onboarding, and in-product engagement. However, none provide product leaders with the powerful capabilities needed to fully understand everything that happens in the product, segment customers based on their behaviors, and instantly deliver hyper-personalized interactions.
“Our platform empowers product leaders to elevate their product strategy. By automatically capturing every feature and user interaction, product leaders can measure Key Results for their Objectives (OKR), compare feature usage with Customer Lifetime Value (CLV), and easily deliver great in-product experiences to accelerate product adoption,” said Mickey Alon, Aptrinsic’s chief product officer and co-founder.
Customers expect to try software products early in the buying cycle, so guiding them quickly to experience product value is a powerful way to increase product adoption and time to value. This product-led go-to-market strategy is a repeatable and scalable way to acquire, retain, and grow customers driven by in-product customer behavior, product usage, and analytics.
Aptrinsic’s product experience platform is the only all-in-one solution for any SaaS company that wants to adopt a product-led go-to-market strategy. As Bonfiglio says, “Your product is your best sales tool. We help you unlock its potential.”