June 14, 2024
10:00 am PT

Should Marketing and Customer Success teams own a pipeline number?

When an organization makes a decision to track pipeline sourced by Customer Success teams, it can lead to tricky conversations.

Join Monika Saha, Gainsight CMO, Deepak Sharma, Photon SVP of Strategy, Pre-Sales & Customer Success, and Bill Thrash, Critical Start SVP of Customer Success for a conversation about how to navigate the conversion around pipeline for both Marketing and CS teams. Register to learn:

  • Good and bad ways to incentivize pipeline generation
  • The pitfalls to avoid when tracking Customer Success sourced pipeline
  • Balancing short term vs long term revenue priorities

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