Winning businesses have been paying attention to the customer’s experience for decades now. CX is a fundamental part of building a brand, winning repeat buyers, and engaging happy customers in your Sales & Marketing strategy.
But CX is only one half of the equation.
Happy customers with bad outcomes give you none of those benefits. In this exclusive webinar, Tiffani Bova (Global Customer Growth & Innovation Specialist, Salesforce) and Allison Pickens (Chief Customer Officer, Gainsight) will go in-depth on why there’s a clear distinction between customer experience and customer outcomes, and why both of them should roll up to an overarching Customer Success Strategy at your company.
- Who owns the customer experience/outcome in a best practices post-sales organization
- How to consistently leverage great experiences and outcomes into increased upsell, cross-sell, and retention
- How to align with Sales & Marketing from early pipeline stages through closed-won, onboarding, and renewal
- How to dovetail the Buyer’s Journey to the Customer Journey to drive predictable growth
- And much, much more