Word of Mouth is the Holy Grail of marketing. But it’s no longer just a nice thing to have; it’s vital to your company. The voice of the customer is more powerful than ever before–not only should you be listening; you should be using it to fuel Marketing & Sales. Anthony Kennada, VP of Marketing at Gainsight, and Vinay Bhagat, CEO at TrustRadius, will teach you how to operationalize Word of Mouth using Customer Advocacy. Covering topics such as:
- The ROI of a Customer Advocacy program
- How to set up your Customer Advocacy program
- Where Customer Advocacy fits in your Customer Success strategy
- Gainsight’s own journey to Customer Advocacy
After the presentation ends, Anthony and Vinay will answer questions during a 15 minute Q/A session.