I have watched the rise of Customer Success as a philosophy, a discipline, and a function with great interest and excitement over the years. The idea that the key to retaining and growing your customers was connecting the use of your product to attainment of their business objectives or measurable business value was brilliant. And

The secret is out. Our cover has been blown. Customer Success isn’t just for the SaaS industry. But really though, it is beyond awesome that businesses of all kinds are realizing the benefits of Customer Success. You absolutely don’t need to have a subscription-based service to care about your customers. However, because Customer Success is

It’s incredibly easy to say you put customers’ success at the heart of your business. Including ‘Customer Success’ in job titles can feel like action, as can adding buzz terms like “Customer-First” to your mission statement. However, without incorporating Customer Success Thinking in each part of the business—and across each prospect/customer touchpoint from pre-sale to

A majority of SaaS companies that I’ve built products for have brought their products to market with a sales-led G2M motion. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior product experiences while Gainsight’s customer success platform helps to ensure customers are receiving business value from the product. The sales reps would

So you’ve bought your ticket to Pulse 2018…now what? The countdown has begun and we couldn’t be more excited to kick off Pulse 2018—hopefully you’re in the same boat (or should we say, aircraft carrier)! Pulse will be here before you know it, so we’ve compiled all the necessary to-do’s that will ensure you’ll be

Who run the world? When it comes to the world of Customer Success, these ladies are leading the way. Their ideas are making businesses around the globe rethink customer relationships and how they deliver value. So what better day to celebrate their strength and successes than International Women’s Day? If you’re not following these seven

Empowering SaaS companies to execute on more personalized onboarding and customer marketing experiences. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior product experiences while Gainsight’s customer success platform helps to ensure customers are receiving business value from the product. SAN MATEO, Calif., Feb. 06, 2017—Aptrinsic, the company behind the Product Experience

Allocadia has always been a customer-driven organization. The very first customer of our Marketing Performance Management SaaS tool remains an active—and growing—user seven years after the company was founded. Since that very first deal, we’ve grown to over 10,000 users from over 150+ organizations around the world, and that trajectory is due in part to our

In the world of Customer Success, the word “adoption” is essentially synonymous with customers’ usage of our product. But as a Gainsight administrator, “adoption” inspires a different interpretation: our CSMs usage of Gainsight and the various workflows associated with it. Just as CSMs work to inspire and guide our customers to fully utilize our products, I

Almost any technological development can be boiled down to a pretty simple premise: Do more with less time and effort. Whether it’s the invention of the wheel or the toaster or a bevy of data analytics tools for understanding customer behavior and influencing it in positive ways, when you boil it down, we humans are