Gainsight Relationships and the Evolution of CRM

The Parallel Value of the Opportunity Object to Sales I learned recently that what we now call Salesforce Automation (SFA) was originally called “Opportunity Management.” This makes sense — in my opinion, Opportunity is the most important and nuanced concept in SFA systems. The Opportunity object captures in software the quite abstract notion that “We

Building a Successful CSM Model; How to Attract, Maintain & Grow the Best CSMs

When it comes to developing the best customer success model possible, it’s important to start with the best customer success managers. These crucial members of your team are responsible for more than just your company’s relationship with the customer, they set the pace for your overall future with your customer and your future revenue opportunities.

How to Recognize & Reward Your CSMs

Allison Pickens is VP of Customer Success & Business Operations at Gainsight “Risk.” “Avoiding churn.” “Early warning signs.” When your CSMs are talking about customers’ problems all day, it can take a toll on morale. Most CSM leaders want to make internal conversations more positive and celebrate all their achievements. Wouldn’t it be great if

How we Drive High-touch Success with Strategic Customers

Ashvin Vaidyanathan and David Knox are Directors of Client Strategy at Gainsight and co-lead the Strategic customer segment At Gainsight, we’ve divided our customer base into three segments based on how Gainsight can address their needs and their potential value to Gainsight. You can read more about the segmentation on Allison Pickens’ blog post. It