In a world where every winning team has a dynamic duo—think Deadpool and Wolverine—why would you manage customer relationships with just one tool? It’s time to squad up with the ultimate power pair: a CRM and a CSP. This tag team will elevate your customer strategy from the minor leagues to the big leagues, ensuring

When it comes to new technology, there’s nothing more instantly (and widely) adopted than AI. According to Gartner, companies deploying AI as a business tool are projected to surpass 60% by the end of 2024. And it makes sense: AI is a paradigm shift, because it allows teams to do more with less. Customer success

AI for customer success (CS), as well as AI for customer service, customer education, and customer relationship management (CRM)—and virtually every area of business—is evolving at a remarkable pace. This evolution is not just a tech upgrade; it’s a paradigm shift that promises to redefine interactions between Software-as-a-Service (SaaS) companies and their customers. According to

In our 2023 Customer Success Index report, we found that nearly every company (98%) is maintaining or increasing their investment in Customer Success (CS)—and many are using Customer Success Platforms (CSP) to do so. CSPs as standalone systems provide companies of all shapes and sizes with the insights and levers they need to: Eliminate retention

Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”  Jeff Bezos echoed that sentiment: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the

I’ve had many conversations with Customer Education and Customer Success leaders that have all gone something like this: “I want to educate users on my software…but we’re busy, and hiring people is expensive. Can’t we just go digital and have AI do the training for me?” Yes, we’re going digital, which is definitely a step

Buying criteria for B2B companies have shifted dramatically in recent years. In fact, according to G2’s 2024 Buyer Behavior Report, buyers prioritize ease of use, ease of implementation, fast ROI, and scalability ahead of cost, features, and even security. These findings will lead many Go-to-Market (GTM) teams to adjust sales, marketing, and brand messaging to

From tech news to dinner table chats, artificial intelligence is everywhere. And it’s no wonder—AI is revolutionizing how we work and live faster than any tech before it. At our core, we at Gainsight champion a Human-First AI approach. We’re creating AI systems that work with you, enhancing your work and making it more enjoyable.

Thousands of customer education, customer success, community, and product pros shuffled through the doors of St. Louis’ America’s Center for two unforgettable days filled with learning, networking…and puppies.  This year’s Pulse also featured a first—a dedicated track on digital customer education with a simple goal: Provide attendees with actionable insights and takeaways they could apply

If you’re looking to turn your Customer Success (CS) team into a proactive, scalable, revenue-generating machine, then don’t sleep on Hubspot’s new podcast, This is Growth. Hosted by Daphne Costa Lopes, Director of CS, Hubspot, This is Growth helps SaaS businesses scale using customer-led growth strategies. The most recent episode explores the art of defining