This post was originally published in Customer Think.  The Customer Success Index 2022, a survey of more than 350 companies by Gainsight and RevOps Squared, recently uncovered some very interesting, if not troubling data on the state of alignment between SaaS users and buyers. In fact, in a review of NPS data, the survey uncovered

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success.  Without the right data and cross-functional agreement on key performance indicators (KPIs), you risk spending your resources in the wrong place and missing the opportunity to capture and

If you’re crafting a product roadmap, your vision and internal alignment must be crystal clear.  Too often, product leaders start building their roadmap plans only to be bombarded with conflicting feedback in all directions. And all that noise can make it impossible to make any decisions, let alone choose the best one.  So, how do

It seems like every week there is a new kind of milk in the grocery store. Apparently, our society has moved on from cow milk, soy milk, and almond milk—make way for oat milk, rice milk, and even hemp milk! And sure, the advertising campaign was clever. But it wasn’t until we tried a free

2022 marks the 20-year anniversary for The Bachelor, the legendary reality dating show where dozens of contestants vie for the attention of one eligible single in the hopes of hearing that famous phrase: “Will you accept this rose?” It’s a show about many things—love, drama, hot tubs—but most of all, it is a show about

As a SaaS leader, you’re facing a constant balancing act. You need technology to empower your team, but you don’t want a bloated tech stack clogging productivity.  Product leaders and managers, in particular, need lean, efficient tech stacks to operate effectively, especially when it comes to product-led growth. The right combination of technology is the

This post was originally published on UX Matters. The ultimate challenge for any product leader is to ensure that customers not only try, but keep using your product over time. This is the heart of a product-led growth (PLG) strategy. A great product can be a fast path to revenues, brand loyalty, word-of-mouth, and durable

This post originally appeared on Entrepreneur.  It’s no secret that content is king. And from the wild, non-stop proliferation of streaming services, it looks like that’s not destined to change anytime soon. But the OG king of streaming, the disruptor of disruptors, the notorious Blockbuster killer, the one and only Netflix had a pretty nasty tumble

This blog is part of Gainsight’s celebration of Pride month and all the LGBT+ members of our community. I came out to my fraternity simply by showing up to our reunion. I couldn’t bring myself to broach the topic in a direct conversation. You may have had a similar experience when you need to say

Everyone knows that Tesla changed the game for electric vehicles, but fewer realize exactly how—it’s all about the battery. Lithium-ion batteries produce a strong, steady, efficient current that just wasn’t possible with older types. Sure, the old batteries worked, but they were limited. And once Elon Musk’s company demonstrated the potential of lithium ion, everyone