How To Measure Product Adoption Using Product Analytics

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The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. That’s what makes product adoption so critical. However, what many product leaders and managers don’t realize is that there’s

How to Choose an LMS for Customer Education

The conversation around customer education is getting louder every day. It seems that more and more customer-centric companies say they are currently building out or talking about creating a customer academy. Do you know why? Because a strong customer education program sets you apart from your competitors. It helps companies win and keep winning over their customers

Why Early Maturity CS Teams Need A Less-Is-More Approach To Data

Data drives your customer success program. It adds up to highly effective scorecards. It enables correlations that help predict renewals and expansion opportunities. BUT, it can also create delays in your program, confusion among teams, and derail your target CS outcomes. Avoiding those data pitfalls is imperative for early-stage maturity teams.  Recently, Gainsight’s Director of

Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market

product team reviewing analytics

As a product leader or manager, it may feel like you’re being asked to help your company outrun the competition while the field becomes more and more crowded. You’re not alone. Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. For many companies, it’s up to Product

Creating a Product Roadmap? Ask Yourself These Questions

man looking at ipad planning product launch

Before your product starts booming, you need a product roadmap that charts a clear course to growth. Unfortunately, as a product leader or manager, you’re probably being overwhelmed by feedback from every direction. That can muddy your vision and make it feel like it’s impossible to craft a clear plan for your team. We’re here

From Idea to Fruition: Manage Your Product Lifecycle More Efficiently

Animation of woman using technology.

In the ideal world, you would release a product, it would be an instant hit, and customers would purchase it forever. Unfortunately, that’s rarely—if ever—the case. Selling the most products and getting the best business outcomes starts with a smart approach to product lifecycle management. The Importance of Product Lifecycle Management In case you’re unfamiliar