Let’s face it: Successful SaaS companies don’t operate the way they used to. If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. And in the modern SaaS world, that means mastering product-led success. Ready for a primer on
It’s that time of year again. Yes, we’re quickly approaching the holiday season (although anyone who has walked through the aisles of Target may think that it’s already here – I disagree). But, more urgently, it’s the week of Pulse for Product, Gainsight’s annual conference for product leaders, teams, and product-centric businesses. The theme of
The trial experience is your springboard to sky-high product growth. But to be effective, it takes planning. Your trial experience can either launch prospective users toward faster product adoption, or it could give way, collapse, and cause new users to drop off. We’re here to help you create a trial experience that will grab ahold
A few weeks ago, I attended our exclusive, invite-only Pulse CxO Summit at the beautiful Hotel Californian in Santa Barbara, CA. The event was limited to fifty C-level leaders in the Customer Success community. Getting together, in person, with so many thought-provoking peers was special. And after a two-year hiatus due to COVID, being back
SaaS is on fire. We all know that, but it strikes me every day. It used to be that you couldn’t name a SaaS company that I didn’t know. Now, I hear about ten new ones a day that I’ve never heard of. And companies and investors have realized that Net Retention – keeping and
The thrill of the live, in-person event is back! Last week, I had the pleasure of presenting at the Technology & Services Industry Association (TSIA) semi-annual conference, TSW 2021, which Gainsight proudly sponsors. Held in Las Vegas, I traveled to the event with Lane Holt, Director of Customer Success, and Denise Stokowski, Group VP of
Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Luckily, there are a few ways to measure product-market fit and launch a growth plan that’s
An effective Customer Success strategy requires that the entire company is focused on delivering the best customer experience. Gainsight administrators play a crucial role in Customer Success Operations (CS Ops) by ensuring that customer success managers (CSMs) have all the tools and information they need to optimize the customer experience. Admins are not only responsible
Constant feedback is the lifeblood pumping into every successful product delivery. And if you want to unleash a steady flow of products and features that your users love, you have to keep your finger on their pulse constantly. Product feedback loops are the ultimate tool for scanning a user’s experience, pinpointing product shortfalls, and boosting
Leading a go-to-market strategy can feel like a hailstorm. You’re getting drilled with feedback and opinions. A barrage of goals is peppering you from every direction. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. Luckily, by rooting your plans in a product-led approach, you can focus your