Most product leaders know how critical digital transformation is to their company’s future. But the best ways to nail down your digital transformation strategy aren’t always so clear. Fortunately, there is a compass that you can use to direct your plans: analytics. Analytics lay the foundation for your digital transformation strategy and provide solid footing
The SaaS industry has never been so competitive. As the pressure to perform piles on product leaders and managers, there’s a way to release the tension, drive product growth, and tap into a growth plan that feeds off itself. We’re talking about the product-led flywheel. And assembling your own product-led flywheel may be easier than
Measuring success is tricky. Broadly, everyone keeps an eye on the bottom line, but each department prioritizes its specific performance metrics. The different priorities help day-to-day execution, but what about the big picture? Is measuring revenue enough to build momentum year after year? The short answer? No. It’s not. To create momentum for your company,
I know what you’re thinking. What do Ted Lasso and my mom have to do with leadership? Or worse, you might be asking, “Who is Ted Lasso?” Spoiler Alert! If you haven’t seen Ted Lasso yet, stop reading and subscribe to Apple+, so you can watch the best. Show. Ever. Ted Lasso (portrayed by Jason
Product-led growth is launching SaaS companies to success faster than ever. Unfortunately, if you’re a product leader or manager who’s in charge of building your product-led growth strategy from scratch, you may feel overwhelmed. Enter product analytics, the secret to building your own product-led machine. Ready to launch your product-led growth plan? Strap in for
Let’s face it: Successful SaaS companies don’t operate the way they used to. If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. And in the modern SaaS world, that means mastering product-led success. Ready for a primer on
It’s that time of year again. Yes, we’re quickly approaching the holiday season (although anyone who has walked through the aisles of Target may think that it’s already here – I disagree). But, more urgently, it’s the week of Pulse for Product, Gainsight’s annual conference for product leaders, teams, and product-centric businesses. The theme of
The trial experience is your springboard to sky-high product growth. But to be effective, it takes planning. Your trial experience can either launch prospective users toward faster product adoption, or it could give way, collapse, and cause new users to drop off. We’re here to help you create a trial experience that will grab ahold
A few weeks ago, I attended our exclusive, invite-only Pulse CxO Summit at the beautiful Hotel Californian in Santa Barbara, CA. The event was limited to fifty C-level leaders in the Customer Success community. Getting together, in person, with so many thought-provoking peers was special. And after a two-year hiatus due to COVID, being back
SaaS is on fire. We all know that, but it strikes me every day. It used to be that you couldn’t name a SaaS company that I didn’t know. Now, I hear about ten new ones a day that I’ve never heard of. And companies and investors have realized that Net Retention – keeping and