A Day in the Life: 3 Gainsight Admins Give A Glimpse Into Their Role

An effective Customer Success strategy requires that the entire company is focused on delivering the best customer experience. Gainsight administrators play a crucial role in Customer Success Operations (CS Ops) by ensuring that customer success managers (CSMs) have all the tools and information they need to optimize the customer experience. Admins are not only responsible

Embedding a Customer Feedback Loop Into Your Product Delivery

Constant feedback is the lifeblood pumping into every successful product delivery. And if you want to unleash a steady flow of products and features that your users love, you have to keep your finger on their pulse constantly. Product feedback loops are the ultimate tool for scanning a user’s experience, pinpointing product shortfalls, and boosting

Three Pillars That Support a Successful Product-Led Go-to-Market Strategy

Leading a go-to-market strategy can feel like a hailstorm. You’re getting drilled with feedback and opinions. A barrage of goals is peppering you from every direction. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. Luckily, by rooting your plans in a product-led approach, you can focus your

5 Steps to Secure the Right Budget for a Well-Resourced Customer Success Team

The value of customer success cannot be overstated. A highly focused, strategic, and well-supported Customer Success team can affect everything from your product to Net Revenue Retention (NRR). Unfortunately, as a relatively new addition to most organizations (compared to Marketing or Product), CS is often a lower priority during budgeting season. It’s a mistake that

How To Leverage Product Usage Analytics To Identify and Remove Friction Points

Like it or not, your product is rigged with obstacles. As users travel through even the best-designed products, they’re sure to trip up, overlook key features, or get snagged with questions. It’s not the goal, but it is the reality. So, what do you want to do about it? As a product leader or manager,

The Evolution of Customer Success

Learn the three shifts that lead to CS as we know it now.

Across decades, in any industry, business leaders have obsessed over their customers. Whether a business serves five or 500,000 people, the opinion and experience of those customers are critical to the longevity of that business.  Today’s leadership also obsesses over their customers with one key difference. Namely, many think in terms of their customer’s success.

The Evolution of CS Operations

When thinking about CS Operations, it’s best to think first about how the motion of operations works overall in a company.  Generally, when you consider operations, you think of the responsibilities that keep the company moving. Operations are in perpetual motion, managing every activity of the daily business. But where do those actions derive their