When I was a kid imagining the future of 2019, it looked a lot different than the present we live in today. I mean, I thought for sure we’d have fusion reactors, space elevators, replicants, basically everything from Minority Report. It’s been half a century since we landed on the moon and we still don’t
Chances are you’ve heard the saying, “‘Everyone wants change, just not for them.” If we’re being honest, we can all agree that the one constant in life is change—yet managing change can be difficult. Will the new thing be better than the old thing? What will I have to relearn or rethink with the new
This post was co-authored by Megha Mathur. Companies are constantly releasing new products and features. But making end users aware of these new options is a big challenge for marketing, sales, and customer success teams. For those of us in B2B SaaS, we often interact with solution admins, internal champions, or decision-makers, not our end users.
This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive value for your customers and for the business. The thing is,
Originally published on inSided.com on July 12, 2019. The ability to customize a product is an important and sought-after request, especially in B2B software companies. As B2B SaaS offerings soar in popularity, so too does the desire for organizations to be able to put their own brand on their software and tailor its usage to
Our mission is to prove that you can win in business while being human first. So we want to put the spotlight on some of those humans helping Gainsight win in business! This time around, let’s meet our VP of Market Development, Hayley Jean Farr, and hear from her in her own words. Tell us
As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean for acquiring net-new customers. I’m talking about hunting. Your customer success strategy can be your best customer acquisition strategy. Here’s how I measure “best customer
This post was co-authored by Priyanka Srinivasan. It’s basically the holy grail of subscription business: how can you accurately and scientifically predict whether a customer is going to renew or not? Seeing the future of your revenue base gives you the ability to better forecast your financials, take action on risky renewals, and—you probably don’t
This year at Pulse 2019, Gainsight officially made our biggest product announcement ever. We unveiled the Gainsight Customer Cloud that includes incredible products like CS, PX, CX, CDP and RO—all purpose-built to drive customer success across the entire company. But there’s one announcement that’s just as big of a deal that may have flown under the
We live in a world where everyone is always on the go. Whether traveling for work, to conferences or out-of-town customer meetings, or balancing busy personal lives with family outings and errands, it can seem like there’s always something to do or somewhere to go. And as a customer owner responsible for ensuring that your