I’m a marketer, so it’s kind of my job to be “professionally proud” of my company and all the stuff we build and do. At Gainsight, it’s not actually that hard to feel proud of my company and my teammates. Our incredible engineering team is on the forefront of computer science, our new UI is
Creating products takes a lot of time. Make sure your efforts don’t go to waste by following these six onboarding tactics. If you’re in product management—or are involved with product development in any capacity—you know that feature adoption can sometimes be the most challenging and disheartening part of your job. You put all that work
Over the past year we’ve talked to over 30 Customer Success Management (CSM) leaders in the B2B SaaS space. It has been eye-opening to talk to such a wealth of industry knowledge. We’ve gained firsthand insights into the most pressing pain points in Customer Success (CS), pinpointed the differences in Customer Success strategies and pondered
Product analytics is a necessary part of modern product management. But what’s the point of collecting data if you have no way to act on it and improve your KPIs? As agile working environments grow increasingly popular, product managers find themselves facing new challenges such as: Staying competitive in a constantly-shifting landscape Personalizing product experience
It’s crystal clear that your partner channel is an asset to your company’s overall business revenue number. What’s murkier is the operational process to actually put those dollars in your pocket. Probably the first word that comes to mind when you talk strategy in growing revenue through the channel is upsell. But not all of
You want growth? Your customers’ health is more important than your top of funnel. It sounds counter-intuitive, but it’s true. Over half of customers believe their experience is more important than price when making a purchasing decision (Gartner). And according to Harvard Business Review, it’s 25 times more cost-effective for you to retain existing customers
This post was co-authored by Carolin Chhor. We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. What’s the one thing these teams have in common? The customer, of course! So it makes sense that this is happening—both organically and
Pulse 2019 is over, but I’m still basking in the afterglow. Maybe it’s recency bias, but I truly believe it was our best Pulse ever and probably our best week ever as a company. If you were there, you know what I mean. If you missed it, I wanted to give you the top 10
Product Managers and Product Owners are, in fact, different. But, both are vital to product success. To keep up with the ever-changing SaaS industry, new roles and titles have emerged to improve the way we manage our products. Newer product management methods and processes now include the familiar Product Manager as well as the separate
This may seem like a really odd question on the surface. But, if you’re working at a software company today, or ever have, you know it’s really not that strange to ask, “How are our customers actually using our product?” For most of the history of software, we simply did not know how to answer