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Benchmark: Product qualified lead (PQL) conversion rates

Improve your acquisition and expansion rates with product qualified leads (PQLs)

Findings from The Product-Led Growth Index 2022 indicate that free trials using PQLs result in a 2.8x higher conversion rate than those who don’t use PQLs. In a time when durable growth is critical for SaaS companies, that is a critical difference.

Learn how to define and use PQLs so that your team can effectively use PQLs in adoption, expansion, and retention strategies.

Inside you’ll learn:

  • The median results from companies who use PQLs and those who do not
  • How to effectively define PQLs using behavior and product analytics
  • Proven strategies for converting PQLs to paid accounts