This whitepaper explains why customer success will be a critical part of the modern CRM stack and outlines why Ovum believes will be recommending Gainsight to their traditional client base.
Any firm that relies on subscriptions is potentially vulnerable to defection at short notice unless its customers are active and satisfied users of the product or service. Firms that emphasize retaining customers and increasing their LTV, in addition to new-customer acquisition, typically grow much faster and more profitably than those that rely on customer acquisition alone.
- What is the quantified risk and benefit of acting now?
- What capabilities should your modern CRM stack include?
- Which industries stand the most to gain?