This eBook, compiled by Influitive and Gainsight, reveals how Marketing and Customer Success teams can work toward a common objective of improving the overall customer experience and mobilizing advocates.
Rapid and sustainable growth comes not just from acquiring customers, but also from making customers successful and turning them into advocates. In this eBook, learn how to align customer success and marketing by defining key moments throughout a customer’s lifecycle — from onboarding to implementation to adoption and expansion. Advocates will impact the development of your brand, help you recruit new customers, and share their feedback on every aspect of your business.
- How can you structure an Advocate Marketing program?
- How can Customer Success & Marketing help each other?
- What are the key alignment moments throughout the lifecycle?