For many of us, we are now well past five months in various states of quarantine. Relationships are such a crucial part of sales, and it has become even more difficult without in-person contact. Body language, eye contact, energy, and other ways to gauge connectedness have now been replaced with less impactful digital cues. The

In EdTech, where communication is critical, how do you make sure the right message reaches the right students, teachers, administrators, and other educational players? Amidst the end of the school year, graduation chaos, and planning for the next school year, educators have not only been bombarded by every email subscription list they’ve ever signed up

Today, I had the pleasure of listening to a recent client event hosted by one of my favorite athletes, Joe Theismann. Now, I am a west coast girl who loves college basketball, bleeds red and blue, and is true to my beloved Arizona Wildcats. But I am also a Phoenician and always support the Arizona

The COVID-19 pandemic is fundamentally changing the delivery of education and training in the United States. Acceleration to the cloud is critical for most businesses, and EdTech companies like yours want to be at the heart of this transformation, because if they’re not, they risk missing out on growth, or worse, going out of business.

This post was co-authored by Jake Tauscher. Churn (the amount of revenue lost from a company’s existing customer base each year) is a metric that rises to the top of most SaaS leaders’ minds; it is one of the most commonly tracked metrics in SaaS businesses. As a SaaS leader, some elements of churn are

I originally came out as “not straight” in early high school, but the time I spent in heterosexual romantic relationships seemed to nullify my Queer identity to my peers. A resulting feeling that I wasn’t “Queer enough” to warrant coming out kept me from being more public about my sexuality in the years since then,

As providers of HealthIT and Digital Health services, your solutions provide workflows, data, and deep analytics to enable patients and clients to answer  questions such as: Is my health getting better?  Are my patients getting better? Am I providing the right care? Are we optimizing revenue for our practice?   Are we improving patient access to

After the incredible success of Pulse Everywhere, the virtual version of Gainsight’s annual Pulse conference, we were inundated with inquiries from companies across the industry. Everyone wanted to know how we organized such a monumental event in a short amount of time—online!  One of the most interesting questions we received was how companies could develop

“Reopening.” That word brings up so many feelings for people right now: excitement, hope, fear, doubt. Are we bouncing back in a “V shape?” Or is our opening going to lead to another closing in the dreaded form of a “W?” Regardless, business leaders right now must confront the realities in front of them. They

Hello! My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Fast forward 12 years, I landed my dream job as the Director of Corporate Events