Stories of successful customers fuel growth. However, identifying advocates and coordinating their participation with Sales and Marketing can be a laborious process. With Advocate Engagement, Gainsight helps you quickly identify advocates and drive them towards high-value activities that drive growth for your business.

Identify and nurture advocates

Quickly identify successful customers and encourage participation in advocacy-related activities, like case studies, online reviews, and speaking engagements.


Enable sales with Success Stories

Enable Sales teams to locate successful customers with similar use cases or in similar industries and use their stories to accelerate a sales cycle.


Conduct references at scale

Use health scores, Playbooks, and templated emails, to match advocates with Sales and Marketing at scale.


Quantify impact of advocacy efforts

Clearly demonstrate the value generated by your customer advocates with reports on the logo and expansion pipeline generated by their advocacy efforts.

Reporting & Dashboards

Key Performance Indicators

  • Land new revenue by leveraging your most satisfied customers to serve as references in the sales process and conduct advocacy on behalf of your business
  • By using Gainsight, I've been able to take our team which was traditionally very reactive and turn them into a team that's proactive.
    Roelf Kuitse, Manager, Customer Success Organization at Imprivata
  • We've seen double digit increases in renewal rates and expansion rates when we've applied Customer Success. Gainsight has been a key lever to drive those business outcomes for Cisco.
    Ed Daly, Global Customer Success at Cisco
  • We were able to use Gainsight Reporting and Calls-to-Action to drive up our on-time renewal rate 10 percentage points.
    Paul Liebman, Head of Global Customer Success at Eventbrite

See how Gainsight can make your customers more successful. Schedule a demo of our software platform today!

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