5 Product Adoption Challenges and How to Solve Them

5 Product Adoption Challenges and How to Solve Them

We conducted a survey polling over 200 Customer Success Management (CSM) teams asking about their primary responsibilities. The results were incredibly insightful—and not what we expected. We found there were three types of organizations that emerged: Customer Lifecycle Focused Product/Support Focused Revenue/Sales Focused That’s not what was surprising, however. Here’s what was so interesting to

How to Manage Your Customer Lifecycle From the Customer’s Perspective

How to Manage Your Customer Lifecycle From the Customer's Perspective

This post was co-authored by Ashvin Vaidyanathan. The Customer Journey Is evolving One of the biggest trends in Customer Success is the move to “outside in” Customer Success. Instead of only focusing on internal metrics (churn, retention, NPS, etc.), the most sophisticated companies are looking from the outside in, starting with the customer’s experience and desired

How Gainsight Support Uses Gainsight (And Why You Should, Too)

How Gainsight Support Uses Gainsight (And Why You Should, Too)

A common question we hear from customers and prospects all of the time is, "How does your Support team use Gainsight? At Gainsight, Allison Pickens, our Chief Customer Officer, owns the Customer Success Organization, which includes Onboarding, Services, Client Outcomes, Technical Account Managers, Customer Support, and Operations. Customer Success is not a siloed department but

The 5 Pillars for Product Led Growth Using Product Qualified Leads

In my previous post Why Product Qualified Leads Are Rapidly Being Adopted In SaaS I wrote about the main drivers that led many SaaS companies to adopt a new and more effective approach to qualify prospects. That new approach hinges on leading with the product and using feature and usage as primary lead qualification metrics.

14 Things We Learned From 800 Survey Responses After Our 5,000 Person Event

14 Things We Learned From 800 Survey Responses After Our 5,000 Person Event

Anyone that knows me knows that I’m obsessed with feedback. I’m that neurotic CEO that reads every Net Promoter Score (NPS) response (Promoter or not), responds to every Glassdoor post (good, bad, and ugly), and even engages on Twitter (speaking of ugly). Why? Partially, I do it because I believe Customer Experience (whether the “Customer”

The Brief Moments In Time

The Brief Moments In Time

Sad fact: Some of the most profound moments of my life have happened on United Airlines red eye flights. While I may have a love-hate (or rather hate-hate) relationship with the incessant yet “unexpected” flight delays, increasingly tiny legroom in Economy “Plus,” and “No-Go” in-flight WiFi, the sheer exhaustion of overnight flights forces my brain