The 5 Pillars for Product Led Growth Using Product Qualified Leads

In my previous post Why Product Qualified Leads Are Rapidly Being Adopted In SaaS I wrote about the main drivers that led many SaaS companies to adopt a new and more effective approach to qualify prospects. That new approach hinges on leading with the product and using feature and usage as primary lead qualification metrics.

14 Things We Learned From 800 Survey Responses After Our 5,000 Person Event

14 Things We Learned From 800 Survey Responses After Our 5,000 Person Event

Anyone that knows me knows that I’m obsessed with feedback. I’m that neurotic CEO that reads every Net Promoter Score (NPS) response (Promoter or not), responds to every Glassdoor post (good, bad, and ugly), and even engages on Twitter (speaking of ugly). Why? Partially, I do it because I believe Customer Experience (whether the “Customer”

The Brief Moments In Time

The Brief Moments In Time

Sad fact: Some of the most profound moments of my life have happened on United Airlines red eye flights. While I may have a love-hate (or rather hate-hate) relationship with the incessant yet “unexpected” flight delays, increasingly tiny legroom in Economy “Plus,” and “No-Go” in-flight WiFi, the sheer exhaustion of overnight flights forces my brain

How to Visualize and Execute Companywide Customer Success

How to Visualize and Execute Companywide Customer Success

It’s incredibly easy to say you put customers’ success at the heart of your business. Including ‘Customer Success’ in job titles can feel like action, as can adding buzz terms like “Customer-First” to your mission statement. However, without incorporating Customer Success Thinking in each part of the business—and across each prospect/customer touchpoint from pre-sale to