Don’t Let Perfect CRM Data Be the Enemy of Good Customer Success

Don’t Let Perfect CRM Data Be the Enemy of Good Customer Success

Thought leaders like McKinsey, Bain, Gartner, Forrester, and Geoffrey Moore have been vocal about the impact Customer Success can have on a company’s growth. In our own benchmarking study, we found companies experience an average 18-point growth improvement from Customer Success initiatives. There is a strong correlation between investment in Customer Success and exponential growth. But if the evidence is clear, why

Why 10 Growth-Stage Companies Scaled out of Their Existing CSM Platform and Moved to Gainsight

Why 10 Growth-Stage Companies Scaled out of Their Existing CSM Platform and Moved to Gainsight

In the last decade, clients of B2B vendors have gained increasing power. Because of this shift, providers have realized that they will only keep and grow their clients through a relentless focus on outcome delivery—a process commonly known as Customer Success. In this vein, companies have adopted Customer Success Management (CSM) platforms to orchestrate the

12 Customer Success trends transforming the Private Equity landscape

12 Customer Success trends transforming the Private Equity landscape

If you follow the M&A markets, you know that Private Equity firms have had an expanded role in the technology market. Traditionally, Private Equity firms had been known for cutting operating expenses at their investments—identify companies with slower top-line growth (and thus lower shareholder value) and trim operations in order to maximize cash flows. But

Lessons Learned From Segmenting Customers in EMEA

Lessons Learned From Segmenting Customers in EMEA

Russ Drury is the Director of Customer Success at Workfront, a cloud-based project management software company. He leads the Customer Experience organisation in EMEA, heading up the Professional Services implementation team, Customer Success team, and training. He is responsible for guiding customers in their Workfront journey and on to long term success through onboarding, implementation,

The CEO’s Guide to Under-budgeting for Customer Success and Destroying Shareholder Value in the Process

The CEO’s Guide to Under-budgeting for Customer Success and Destroying Shareholder Value in the Process

As CEOs, our job is to maximize the upside while protecting the downside. Depending on the phase of our business, the mix between fear and greed can ebb and flow. The good news is that Customer Success is becoming an important part of the strategy in all seasons of business, good or bad. That being