Thought leaders like McKinsey, Bain, Gartner, Forrester, and Geoffrey Moore have been vocal about the impact Customer Success can have on a company’s growth. In our own benchmarking study, we found companies experience an average 18-point growth improvement from Customer Success initiatives. There is a strong correlation between investment in Customer Success and exponential growth. But if the evidence is clear, why
Don’t Let Perfect CRM Data Be the Enemy of Good Customer Success