Customer Success Priorities: Customers, Experience, Product

Customer Success Priorities: Customers, Experience, Product We covered the 7 Laws of Customer Success, but to give a little bit of context to those laws, here are the three key priorities for Customer Success Management (CSM) organizations. This list is to help you understand the higher order issues at play and the highest and best

Customer Health Scoring: Misunderstandings, Myths, & Truths

Customer Health Scoring: Misunderstandings, Myths, & Truths Customer health scoring is such a hot topic (one we’ve covered several times before), and fundamental to success in our recurring revenue and subscription world, that I thought I’d try to shine some light into the dark corners of confusion I’ve been seeing and hearing on this subject

Introducing PulseLocal – The Next Chapter of Pulse

When we first planned the Pulse Conference back in 2013, nothing could have prepared us for the response from the community.  You see, other departments within a business have their own traditions.  Sales has Dreamforce or the annual President’s Club trip for high-achieving reps. Marketing has the Marketo Summit, countless meet-ups, and even national organizations

How to Handle Common Customer Success Scenarios

As you grow your Customer Success Management operation, you’ll find yourself seeing very distinct patterns in what – at first glance – appears to be an endless variety of situations with your customers. When you and your Customer Success Managers (CSMs) are feeling that sense of déjà vu and you hear yourself saying “I’ve been

Deploying Gainsight Without Usage Data

There’s an abundance of data in every enterprise.  There always has been but today, it’s much easier to extract and move around.  One of the results of this is that most organizations are becoming more and more data-driven.  Take Marketing for example.  10 years ago Marketing was perhaps the least measurable organization in the enterprise. 

Reach the Full Potential of your Customer Relationships

One of the realities of Customer Success that is certainly recognized by practitioners – but may be missed by most of the rest of the organization – is that it actually contains all the other customer-facing functions within it (a topic touched on previously). A complete Customer Success operation would ideally contain elements of Strategy,