I’ve had many conversations with Customer Education and Customer Success leaders that have all gone something like this: “I want to educate users on my software…but we’re busy, and hiring people is expensive. Can’t we just go digital and have AI do the training for me?” Yes, we’re going digital, which is definitely a step
Buying criteria for B2B companies have shifted dramatically in recent years. In fact, according to G2’s 2024 Buyer Behavior Report, buyers prioritize ease of use, ease of implementation, fast ROI, and scalability ahead of cost, features, and even security. These findings will lead many Go-to-Market (GTM) teams to adjust sales, marketing, and brand messaging to
From tech news to dinner table chats, artificial intelligence is everywhere. And it’s no wonder—AI is revolutionizing how we work and live faster than any tech before it. At our core, we at Gainsight champion a Human-First AI approach. We’re creating AI systems that work with you, enhancing your work and making it more enjoyable.
Thousands of customer education, customer success, community, and product pros shuffled through the doors of St. Louis’ America’s Center for two unforgettable days filled with learning, networking…and puppies. This year’s Pulse also featured a first—a dedicated track on digital customer education with a simple goal: Provide attendees with actionable insights and takeaways they could apply
If you’re looking to turn your Customer Success (CS) team into a proactive, scalable, revenue-generating machine, then don’t sleep on Hubspot’s new podcast, This is Growth. Hosted by Daphne Costa Lopes, Director of CS, Hubspot, This is Growth helps SaaS businesses scale using customer-led growth strategies. The most recent episode explores the art of defining
Innovations in SaaS don’t just change how we do our work. They change the work we do, and the impact we have. Gainsight revolutionized how companies thought about their relationship with customers, their community, and their revenue models. And now, with our Human-First AI approach built into our Gainsight AI feature set, we are expanding
CxO EMEA left us buzzing with insights and innovative ideas from some of Europe’s top Customer Success (CS) leaders. For 2.5 days, 60 Customer Success executives from the region delved into the future of CS, exploring the transformative power of AI, the nuances of community building, and the alignment of CS with revenue goals. Of
People naturally harbor a sense of caution toward the unknown. Microwaves. Emails. Cryptocurrency. The potential gains, like drastically reducing cooking times, don’t matter at first. Instead, there’s a healthy dose of skepticism, with most people waiting for broader adoption before incorporating these new things—however outlandish they may seem at the time—into their lives. Your customers
The needs of our customers are always evolving. As Customer Success professionals, it’s up to us to meet them where they are and where they are going. A thriving customer community is a perfect way to keep up with evolving customer needs and ensure we support our customers along their journey. Our Community Unplugged event
Chief Revenue Officers today are finding themselves in a pickle, as many are finding the hyper-growth sales tactics they’ve come to rely on no longer ensure sustained revenue growth. Tech stacks are getting consolidated, budgets have gotten tighter and the buying committee keeps getting larger. How are some of the best CROs overcoming these challenges?