Digital innovation is constantly shaping customer relationships, and Popmenu stands out for how it’s using Gainsight Essentials for its customer engagement and growth strategies. Customer Education is an impactful way to set up a rock-solid foundation for customer outcomes, and Popmenu has embraced this by providing an extensive resource hub for its customers. By empowering

For a long time, proactive vs reactive was a common debate among Customer Success professionals. Now, the verdict is in, and everyone agrees that proactive Customer Success Managers (CSMs) are best positioned to drive value and deliver a better customer experience. But when you’re an early-stage company, proactive management is difficult without the right resources

In today’s customer-centric world, providing fantastic support is mandatory. But how do you deliver a high level of customer support at scale when a difficult economy is causing so many companies to cut budget and headcount? For Zapier, the answer was community. The Zapier community is massive, with 1.6 million page views and 600,000 unique

Good data has never been more important to effectively interact with customers both in and outside your product. Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences. And this data

A carefully crafted customer journey is not static. They shift and change with your products, your markets and even your go-to-market strategy. If you’re facing the need to revisit and revamp your customer experience, our discussion with Mai Elizer, Senior Solutions Engineer at Comeet, offered invaluable insights into constructing a predictable and efficient customer journey.

Shhhh. Listen. Hear that?  It’s the sound of the SaaS universe undergoing a massive change. Actually, the sound is more like a roar than a whisper. Between sky-high interest rates and AI-driven disruption, we don’t see the speed of change slowing down anytime soon. That means every company is in belt-tightening mode. SaaS leaders and

It’s no surprise that highly engaged customers tend to be happier, longer-lasting customers. But there’s a catch: It can be a challenge to reach every customer as your business scales.  Enter Digital Customer Success (CS). With Digital CS, teams can leverage data and one-to-many communications channels to ensure successful customer experiences and outcomes at scale.

The conventional wisdom at many SaaS companies is that they’re not ready for customer education or customer community. Many leaders say they’re focused on building (or just maintaining) their customer success teams. In this challenging economic environment, customer education and community are seen as nice-to-have extras for down the road.  But what if customer success

It’s time to roll out the red carpet and prepare for a change of scenery because Pulse is on the move! Brace yourselves for an exciting development as we bid farewell to the San Francisco backdrop and set our sights on the heartland of innovation—St. Louis! Why St. Louis, you ask? Well, let’s dive into

Customer Success (CS) is one of the most important growth drivers for any company across the globe. From new SaaS companies to established industries like healthcare, the one thing every organization shares is a need to put the customer first. It’s exciting when you think about it. Your company can focus on one philosophy and